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GenAI Debuts In Lok Sabha Polls

'This Lok Sabha election is more of a trial for GenAI content.' IMAGE: Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Matheus......

'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

'I am here for a long time. I'm here to give them grief!'

Piyush Pandey retiring?! 'I'm not going anywhere,' says O&M's South Asia executive chairman. IMAGE: Sonal Dabral, chairman, left, and creative officer of DDB Mudra Group with Piyush Pandey, the......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

Listen to the sound of your brand

Sonic branding is about communicating the essence of your brand using audio or music. If sound and music play such a large role in the media scape of today, doesn't it stand to reason that your......

Bata's amazing journey on Indian roads

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

IMAGE: India's Test cricket captain Virat Kohli and ace music composer AR Rahman pose for a selfie as they work together for an anthem for the Premier Futsal League. Photograph: Virat......

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Ddb Mudra

News for Ddb Mudra

GenAI Debuts In Lok Sabha Polls

'Arnab Goswami is the Ekta Kapoor of TV news'

'I am here for a long time. I'm here to give them grief!'

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Patanjali noodles riding on Ramdev's marketing

Listen to the sound of your brand

Bata's amazing journey on Indian roads

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

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