Coca Cola is planning more investments in India on top of its Rs 1000 crore budget for this market. The incremental investment will be made in the next three years. This is with the view of making India amongst Coke's top five markets. Coke regards India as a 'profitable' venture that is adding to the balance sheet of the global giant. India is currently at number 17 in the list of countries where Coke is present and had emerged among the best markets for Coke during 2007.
Let's take a look at 20 most valuable brands in the world.
Major football sponsors on Friday issued coordinated calls for the immediate resignation of FIFA president Sepp Blatter in the most significant move by companies supporting the sport since a bribery and corruption scandal erupted at world football's governing body last May.
As many as 80 brands are riding the digital and television broadcast this year.
Global soft drink giant Coca-Cola has made a pre-merger filing with the US anti-trust regulators regarding a possible acquisition of energy drink maker Glaceau, in which India's Tata Group holds a 30 per cent stake.
Brand ambassadors and their lackeys are busy opposing the idea of being held accountable, even though they are ready to take all the money, says Sunita Narain.
Pepsi is moving towards health drinks and this will be reflected in its upcoming products that are to hit the markets this year.
One of the most prominent leaders of the socialist movement in the 1970s, George Fernandes was a senior Janata Dal leader before he founded the Samata Party.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
Coca-Cola ran an interesting campaign in the run-up to the Football World Cup, which has just kicked off.
In a move to become more accessible to the consumers, Coca-Cola has launched a toll-free consumer feedback number in the country.
Pepsi as a brand has started analysing the impact of Indian cricket team's loss of face in the ongoing world cup and is likely to come out with a new advertising and branding strategy.
1982: Diet Coke is introduced on July 29 in a gala celebration from the stage at Radio City Music Hall in New York. By 1983, Diet Coke becomes the #1 diet sparkling beverage in the United States.
The entire series consists of the shorter format of cricket, which draws more audiences.
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in Mirinda and Pepsi brands of soft drinks.
When Rajiv Chawla bought his flat at Worli's Campa Cola compound 23 years ago, he didn't know it was illegal.
As part of the deal, Padukone will own equity in Drum Foods.
PepsiCo announced on Saturday change in top management of its India operations with Sanjeev Chadha designated to take over as General Manager Pepsi-Cola India, while incumbent Rajeev Bakshi will move to head the company's Asia commercial team.
Coca Cola is pumping in about $250 million to consolidate its bottling operations in India.
It's a post-truth world for multinational brands and businesses too.
The court upheld the contention of the two soft drink companies that the state government had no jurisdiction to impose a ban on manufacture and sale of their products.\n\n
Coca-Cola announced that its 'Thande ka Tadka' campaign with Aamir Khan would be aired on television channels on April 26.
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Despite slowdown, corporates are investing heavily in advertisements not just in Kolkata but also in other metros.
The Centre for Science and Environment on Wednesday came out with a fresh study claiming the presence of 'pesticide cocktail' in 11 brands of soft drink giants Coca Cola and PepsiCo.
Movie theatres may reopen around the second week of July.
Coca Cola has decided to add a punch of health to its India portfolio, possibly by early next year.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Maturity extension for redeemable preference shares stuck due to lack of directions in FDI rules.
World's second-largest fast-food chain to launch its McCafe coffee brand in India on Monday.
The Kerala State Pollution Control Board has ordered closure of soft drinks major Coca Cola's plant at Plachimada in Palakkad district.
Oh how we miss those blissful and simple times! Don't you too?
'Big Billion Day' scheduled for October 6 is inspired by flat number where co-founders began their journey.
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