In automobiles or retail, engineering or even the regulated insurance sector, the traction for foreign investors seems to be rising.
Thums Up moves away from its individualistic, masculine positioning to be the flag bearer of daredevilry, a la Mountain Dew.
Coca-Cola India's volume growth in the second quarter slowed partly because of an increase in prices and also due to a mild summer.
That's a real big deal for this store-owner in a small village off Agra which goes without power for several days at a stretch.
To have a bigger slice of the estimated Rs 2,698-crore market growing at 25 per cent, Coca-Cola India has unveiled the summer campaign for its mango drink, Maaza.
The company said it is launching its new television commercial in India as part of the 'Brrr' campaign, which has run in around 41 markets across the globe.
Both PepsiCo's 'Youngistaan' brand ambassadors -- Virender Sehwag, captain of Delhi Daredevils, and Ishant Sharma, member of Kolkata Knight Riders -- have been formally present at various promotional activities for arch-rival Coca-Cola India, simply because Coca-Cola is the associate sponsor and the official pouring partner for both Delhi Daredevils and Kolkata Knight Riders.
"India is strategic market. We had announced an investment plan of $250 million, to be invested over the three years. Those plans are intact," Coca Cola India president and CEO Atul Singh told reporters. The company would continue to invest on infrastructure and bottling line as required, he added.
Coke draws up Rs 11k-cr plan to sell frozen fruits, juices. Firm also considering launching frozen Fanta and Coke.
Krishnakumar would be taking over from Bill Schultz who has been shifted to the Philippines to head the company's operations there, Coca Cola India said. Krishnakumar would report to Steve Buffington, regional director (Bottling Investments Group) of The Coca-Cola Company.
The regional players are outrightly opposed to the idea, while MNCs are looking for procedural changes that, they say, will align the labelling criteria with global practices.
The company is also focusing on its Georgia tea and coffee brand. The company recently launched energy drink 'Burn' in selected markets of Delhi, Goa, Mumbai and Bangalore. Singh said India was a strategic market for Coca Cola.
"If Bisleri does not receive this compensation, we will take legal action against Coca-Cola for violating the contract and the Trade Related Aspects of Intellectual Property Rights agreement," Chauhan, chairman and managing director of Bisleri, India's leader in packaged-drinking water and creator of the Maaza brand, told Business Standard.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
Bisleri, India's largest packaged-water player, said it would contemplate legal action against Coca-Cola India if the latter did not agree to its objection over the registration of the Mazaa trademark in other countries. Bisleri, however, insists that Coca-Cola has applied for registration of the Mazaa trademark in countries where the brand is not present and has objected to it on grounds that it is a breach of agreement under which Coca-Cola had acquired the rights of Mazaa.
Coca Cola has got a clean chit from TERI for eco compliance. Its report said Coke meets with all Indian regulatory requirements.
Coca Cola India said on Wednesday it is exploring the option of sourcing orange pulp for its recently launched juice drink Minute Maid Pulpy Orange from India itself.
"The applicant during her employment with the respondents (Coca-Cola India) was grossly discriminated against on account of her gender, harassed, retaliated against for making a complaint and was coerced into leaving her gainful employment with the respondents and further she has been even pursued at her new workplace maliciously forcing the applicant to resign again," the petition filed through counsel Vikas Mehta stated.
"Every drop counts" - India's mantra for water conservation has multinationals banking on these three words to promote the culture of water management, especially those in the realm of food and beverages.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
Names such as Danone, Dabur, Mondelez and Abbott Healthcare have also figured on the list of suitors.
During the quarter, Coke rolled out its fruit juice brand Minute Maid in select locations such as Mumbai. It also introduced variants of Schweppes tonic in the city. The brands will be rolled out in other metros shortly.
This is the second round of product innovation by Coca-Cola in the country. In the past, the company had launched Sunfil orange juice powder and Vanilla Coke.
Coca-Cola India had stepped up its innovation push to be future-ready, company president for India and South West Asia, Venkatesh Kini, said
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
In a move to become more accessible to the consumers, Coca-Cola has launched a toll-free consumer feedback number in the country.
Coca-Cola India's first corporate campaign isn't about the drinks.
Following a global strategy to promote healthy beverages, Coca-Cola India is considering an entry into various new beverage segments such as juices in addition to sports and energy drinks.
Coca-Cola India on Friday asserted that there was "no detectable level of pesticides" in soft drinks manufactured by it in India when measured against strict European Union standards.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
Coca-Cola announced that its 'Thande ka Tadka' campaign with Aamir Khan would be aired on television channels on April 26.
After rows over water usage at its plants in Kerala and Uttar Pradesh, it is now the turn of its Gujarat factory.
In the dock over pesticides-in-cola controversy, Coca-Cola on Saturday questioned the credibility of the tests carried out by NGO Centre for Science and Environment, which claimed that soft drink products in India contained high levels of pesticides.
In a humanitarian gesture, Coca Cola India has decided to rejuvenate all old and defunct baawdis (step wells) in Rajasthan at its own expense to meet the water requirements of villagers in the desert state.
Coca Cola has decided to add a punch of health to its India portfolio, possibly by early next year.
Coca-Cola will sell off its bottling business in India in the next few years.
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