Indian Hotels rolls back its multi-brand strategy to focus solely on luxury, looks to paint all its properties with the Tajness brush.
How the Tata hotel chain is tackling the transition challenges of multiple brands.
The multi-brand strategy could drive profitability to a 25% profit margin in the next five years from 17% now.
The three companies, after witnessing the increased presence of international hotel companies over the last few years, are making very little or no fresh investments in building hotels under their own brands.
Ginger Hotels are the Tata Group's chain of budget hotels.
OYO Rooms offers rooms for Rs 1,200-5,500 in all major cities.
Taj Hotels Resorts and Palaces, decided the welcoming staff at the group's Luxury Hotels would be draped in the rich colours and designs of the Banarasi saris. Taj had adopted three villages in Varanasi and employed 25 master weavers there for the project. It will be subsequently replicated at all 10 Luxury Hotels of the group across the country for duty managers and front office staff. For the Taj sari, a weaver is paid Rs 1800 directly, without a middleman.
The company divests from properties abroad to focus on its key markets.
'A heavy tanker takes time to move, but when it starts rolling, it's difficult to stop it,' Indian Hotels CEO Puneet Chhatwal tells Shyamal Majumdar.
The 112-year old hotel chain has readied a three-pronged turnaround plan
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances