The share of first-time luxury customers in BMW's portfolio has risen sharply -- from around 43 per cent in 2024 to nearly 49 per cent in 2025. In some models, the figure is even higher.
Speculation about rising competition from global majors has led to shares of major Indian automobile manufacturers such as Mahindra & Mahindra (M&M), Maruti Suzuki India, and Tata Motors taking a hit on the BSE.
Despite a 2.8 per cent fall in 2025 volumes, Mercedes-Benz India reported its best-ever revenue and profitability, led by top-end models, AMG growth and higher BEV mix.
Electric vehicle (EV) penetration in the luxury car segment has seen a drop by nearly 3 percentage points in the GST 2.0 era with the internal combustion engine versions offering better total cost of ownership, according to industry players. While the trend is also visible in the mass market segment, it is the entry luxury segment that is witnessing a more marked shift towards internal combustion engine (ICE) vehicles as price difference between EV and ICE widened under the new GST rates.
BMW India CEO says gradual five-year import duty cuts under new FTAs create buyer hesitation and urges government to announce year-wise rates instead.
After a record-breaking year, India's automobile industry is entering 2026 on a relatively strong footing, with sales growth expected in the 6-8 per cent range. The outlook is underpinned by policy support, including GST rationalisation, easing monetary conditions, and income tax relief, which together are likely to improve affordability and sustain consumer demand across vehicle segments.
The share of EVs in the luxury segment rose from 7 per cent in January-May 2024 to 11 per cent during the same period in 2025, marking a 66 per cent growth in the electric luxury segment.
BMW Group India is unfazed by the prospect of Tesla entering the electric vehicle market here and feels it will help grow the segment, according to its Managing Director and CEO Vikram Pawah. The group, which sold a total of 1,249 units of electric cars in India across two brands -- BMW and MINI -- has already sold 646 units in the first quarter of 2025 and is keeping its forecast of 15 per cent of its total sales in India coming from EVs, Pawah told PTI in an interview.
While sedan sales have declined in the mass-market segment in recent years, demand remains strong for BMW sedans, which account for 45 per cent of its sales in India.
Armed with swanky showrooms, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, BMW, Mercedes, Audi are rolling out the red carpet for the well-heeled.
BMW Group India recorded its highest annual sales on the back of strong demand for its top-end ICE (internal combustion engine) and electric vehicles (EVs). The German luxury automaker on Thursday announced that its domestic car sales jumped 18 per cent year-on-year (Y-o-Y) to 14,172 units in calendar year 2023 (CY23). This mirrored a trend in the luxury space, with its peers also reporting record numbers.
From attractive EMIs to assured buyback guarantees, luxury carmakers have lined up a slew of offers to woo customers this festival season to address dwindling sales amid rising inventories.
Nearly one in two luxury cars sold in India in the first three months of 2024 was a Mercedes Benz, which achieved its best ever quarter (January-March), selling 5,412 units, up 15 per cent year-on-year (Y-o-Y) from 4,697 units in the previous year.
His transformational vision and strategic orientation played a crucial role in navigation of BMW Group India in a challenging business environment.
After a brief lull during the pandemic, there is a strong revival in luxury car sales, bolstered by more launches across price bands, replacement demand, ban on old diesel vehicles in the NCR, and 'revenge buying'.
Many of these companies have a waiting period from 6-18 months now, indicating a rise in demand.
While Mercedes-Benz India expects 25 per cent of its India sales to come from EVs in the next four years, BMW says it estimates around 10 per cent of sales to come from those in the near future.
'The global semiconductor shortage has inadvertently provided an immense fillip to the pre-owned car market'
Dealerships, too, are going all out to roll out the red carpet for women.
Uniqueness of the first-ever BMW X3 M lies in a newly developed powerful engine and sophisticated chassis technology.
BMW also unveiled its electric car i3s and hybrid vehicle i8 Roadster along with a slew of other top-end models at the Auto Expo 2018.
Note ban, diesel ban have little impact as Mercedes posts marginal decline, while BMW sales rise 14 pc.
There are six models of the Mini out of which three models have been launched in India.
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BMW Group India is announcing a price increase of up to 5 per cent across the BMW and Mini product range effective August 15, 2013, according to a company statement.
Hyundai Motor and Toyota Kirloskar Motor have announced the suspension of manufacturing operations at their respective plants amid coronavirus outbreak. On Sunday, various automakers like Maruti Suzuki India, Honda Cars, Mahindra & Mahindra and Fiat announced a temporary halt in manufacturing operations at their respective facilities.
Mercedes-Benz India, BMW India and Audi India have lined up over 50 new model launches as they seek to recoup previous year's loss in volumes, reports Shally Seth Mohile.
BMW plans to launch 15 models during this year, with four brand new models that would be imported from our global centres and the rest will be re-launches.
German luxury auto major BMW India has launched its much-anticipated 7 Series and X1, produced at the company's Chennai manufacturing unit.
German luxury carmaker BMW on Thursday launched the updated version of its sports utility vehicle X3 priced up to Rs 49.9 lakh (ex-showroom Delhi).
German luxury carmaker BMW on Thursday launched the updated version of its sports utility vehicle X3 priced up to Rs 49.9 lakh (ex-showroom Delhi).
Both the models would be available across the country as completely built up units, the car maker said.
The car is powered by a 1.5-litre turbo petrol engine
The locally-produced BMW X5 is one of the best selling models for the car-maker in the domestic market, and the latest version of the SUV will compete with the likes of Mercedes-Benz GLE, Volvo XC90, Range Rover Velar, Porsche Cayenne and the Audi Q7.
If one leaves aside 2016, when sales declined 4.68 per cent, the pace of growth in 2018 is the slowest in a decade, according to IHS Markit, a sales forecast and market research firm.
Currently BMW sells more than a dozen models in India out of which eight assembled locally at its Chennai plant
Most say they will review their Make in India plans as prices may top pre-GST level
To meet the rising demand for its iconic brand Mini, German luxury carmaker BMW Group on Wednesday launched its British premium luxury small car in the 3-door and 5-door variants with petrol and diesel options.
BMW's plant in Chenna now has 50 per cent localisation.
'Localisation saves a lot of time and cost for them. Keeping an eye on a long-term market, this is the best way these car-makers can build momentum for their brands.'
The company is betting on the country's long-term growth potential.
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