BARC said it was cooperating with the law enforcement agencies in their ongoing investigation in the Television Rating Points manipulation case.
'As in all our previous cases of suspected panel homes intrusions, BARC India continues to follow its established vigilance and disciplinary guidelines... BARC India appreciates the efforts of the Mumbai Police and will provide the support asked of it,' a BARC India spokesperson said.
At least five people have been arrested by the city police which busted the scam earlier this month.
Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.
In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
The telecast was viewed by 197 million Indians, higher than the Indian Premier League final which was watched by 133 million, reports Sohini Das.
News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on Doordarshan, was the top-rated show on Saturday and Sunday.
The stupidity of someone buying impressions on people meters is like saying the BJP wins elections because the EVMs are rigged. I predict zooming TRPs for Republic TV, says Sudhir Bisht.
NDTV will become a full time infotainment and entertainment channel
A 30-second spot during the final to be broadcast by Rupert Murdoch's Star Sports is expected to cost nearly 10 million rupees ($155,267), far higher than the 1 million rupees that advertisers pay on average for most Indian shows, said a person involved in buying ads.
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