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'US Needs India To Keep China In Check'

'If Washington has to balance Chinese power, she will have to turn to the third biggest power in the world which is India.''The United States and India will have to work together in order to keep......

Gautam Bambawale, India's envoy to China, arrives in Beijing

A deft hand on India-China relations, Bambawale earlier handled the China desk at the MEA. Gautam Bambawale, India's new ambassador to China, arrived in Beijing on Sunday, November 19, to take up......

'China will have to untie the knot if the relationship has to improve'

'In the short term the relationship will get worse.' Photograph: Kind courtesy Rajnath Singh/X Gautam Bambawale is one of only three Indian diplomats who have served as the Republic's ambassadors......

'Xi had already ordered Galwan when he met Modi in Chennai'

'My understanding is that by the time President Xi Jinping came for the Chennai summit [2019], he had already instructed his army to undertake the action in Galwan in the summer of 2020.' IMAGE:......

'India to play marginal role in US-China rivalry'

'The United States should not, by this logic, expect India to create military distractions along the Line of Actual Control, hold up Chinese shipping in the Indian Ocean, or even openly provide......

From social media influencers to #metoo, 2018 was a 'brand' new year

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale. Illustration: Dominic Xavier/Rediff.com We've had an exceptionally busy......

Brand Airtel: Is there a wake-up call?

Just when Bharti Airtel got itself a consistent branding with instant recall, it lost the architect behind it all -- Bharat Bambawale, the then-brand director for the company -- in March, this......

The one mythology lesson everyone in marketing must learn

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale. Titian's Sisyphys.According to Greek mythology Sisyphus was doomed to carry a rock uphill time and again,......

When prestige brands become less snobby

There is a beguiling allure to ‘masstige’ brands, which trade places up and down the value spectrum. But they aren’t always easy or successful, says Bharat Bambawale. IMAGE: What......

Lessons of Paris's Louvre need to come to India!

Adding oomph to an ageing brand? When the first wrinkles appear, the search for the fountain of youth must begin! Illustration: Dominic Xavier/Rediff.com. Francois Mitterrand, president of France......

2017: Bollywood's worst year?

The Padmavati controversy has come at an awakard time for Bollywood. Urvi Malvania reports. IMAGE: Will Salman Khan's Tiger Zinda Hai save the year for Bollywood? Controversy sells tickets, but......

First look: India Grand Prix trophy unveiled

The Indian Grand Prix trophy was unveiled at Buddh International Circuit on Friday. Sanjay Kapoor, CEO, Bharti Airtel Limited, India & South Asia, Bernie Ecclestone, President and CEO of Formula......