When the Pakistan innings ended, there were 1.1 crore viewers live on the app and this increased to 1.4 crore viewers during the innings break.
Organised players have been the biggest beneficiaries after the lockdowns were lifted. Given real estate is not as expensive now, players want to take advantage of the trend.
Retailers are also demanding that home delivery across all forms of retail should be allowed to ensure a level playing field.
'This is a blip in the 100-year history of cinema.'
Movie theatres may reopen around the second week of July.
From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
'In our business, every time a seat goes empty, it is a perishable good.' 'We have lost the opportunity of earning revenue out of it.' 'It's impossible to recover what we have lost.'
It was a quiet reopening with few people venturing warily to watch a mix of regional, English and Hindi reruns such as "Chhichhore", "Thappad", "Tanhaji" and "The Spy".
Ushering in a new era of movie watching, the Union government allowed multiplexes, cinema halls and theatres to reopen from Thursday within the framework of a set of standard operating procedures.
'That the commandments to officialdom were issued by a BJP functionary and not a minister is a reflection of the Yogi government's work style.'
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