Even three months back, it was trailing Samsung and Nokia in market share in overall handsets.
How did Micromax achieve this feat though? It wasn't simply a matter of better marketing but a combination of pricing, timing and offering that did the trick for the desi brand.
The Canadian smartphone maker is banking on its platform-agnostic security and software products to make incursions in the market.
Micromax accounted for 22 per cent of smartphone sales in India
India is the world's third largest smartphone market.
The move will help the company to strengthen its position in the segment, which is witnessing explosive growth.
With Galaxy Win, Samsung is trying to contain the Indian brands who are selling quad core phones at very cheap prices. But will it succeed?
Samsung retains top slot in smartphones but Motorola pips Nokia for 4th position.
With 19 per cent market share, Samsung rules supreme in India.
The home-grown company has recently become the largest mobile phone seller in India. Vipul Vivek explains why Micromax devices have caught the fancy of users.
With its new line-up, the firm has managed to touch the right chords, but to regain market share from the established players, Micromax will have to fight a protracted battle.
New entrant Micromax gives tough competition to established brands as they bring in more lucrative offerings to woo the youth with devices loaded with education and entertainment apps.
Micromax has the highest tablet sales in the second quarter of the financial year 2012, ahead of Samsung and Apple.
But this could be shortlived as the rise has been buoyed on Chhattisgarh assembly poll freebies
Micromax to raise up to $1 bn from global investors.
Pantech, South Korea's No.3 smartphone maker, has been under a debt-restructuring programme after suffering six consecutive quarters of losses.
Internal management tensions, stiff opposition from Chinese handset makers led to halving of the company's market share
Micromax was best known so far as the handset vendor which forced Nokia and Samsung to review their strategies for the entry-level market in India.
The proposed company, Yu Televentures, will import handsets from China and sell in the Indian market.
Micromax will invest Rs 300 crore on constructing new factories
The phone looks premium and has a good front camera but it heats up fast and the interface is gimmicky.
In a first, the India's smartphone market fell by 4%.
A look at Canvas Nitro A310, and you could get a fair idea as to why Micromax's growth is not surprising.
Ashish Pratap Singh wonders if Samsung will meet the same fate as Nokia?
Samsung may be the leader in the burgeoning Indian mobile market.
Micromax is at second spot in smartphone sales.
For the next few years, the company would tap services in the areas of education, health and security, through partnerships.
Micromax has built a successful brand by harnessing the advantages China offered. Now it needs to change its strategies.
Made-in-China phone brands are eating away market share of prominent firms like Nokia and Samsung
Though Micromax sold its first mobile phone just two years ago, it appears confident it can pull off a coup - it already has a 5 per cent market share.
The aim is a vast improvement in quality that would lead to a surge in demand for low-end Android phones
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
Tizen is an open source operating system built by the eponymous organisation that includes Samsung as a member.
Competes with Nokia's Asha range and similar offerings from domestic firms like Micromax and Karbonn.
The television business today contributes 7 per cent to Micromax's revenue and it posted a 70 per cent growth last year.
Samsung has been facing competition from local mobile handset makers like Micromax, Lava and Karbonn but it has maintained its lead in smartphones.
Among the top five vendors, Micromax (18 per cent) and Lava (54 per cent) were the only ones to have outstripped the market growth.
In India, Samsung is seeing strong competition from local company Micromax.
However, the firm continued with its operation in the Indian market.
At Rs 6,499, the Micromax Canvas A1 is a magical phone that runs on Google's Android One platform.
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