Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according to Kroll's 'Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood'. The report ranks India's most influential celebrity brands by assessing their brand values derived from endorsements and social media presence.
Sources inform Gullu that Pepsi has decided to replace Priyanka with Deepika after seeing her performance in her blockbuster Bollywood debut, Om Shanti Om. And she has been making news since then. Priyanka had struck a deal with Pepsi two years ago, when she was a top actress, and had big projects like Rakesh Roshan's Krrish and Farhan Akhtar's Don in her kitty.
Global beverages and snacks major PepsiCo on Monday roped in former Nokia head for emerging markets, including India, D Shivakumar as its Chairman and CEO, India Region.
The cola major expands its portfolio of healthy foods under brands Tropicana and Quaker Oats, looks to bring down its sugar addiction by Apurva Venkat.
Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the high-profile Indian Premier League (IPL), a change necessitated by the beverage giant's sudden pullout from a five-year deal that was to end in 2017.
Pepsi and Hindustan Lever Limited joined hands in India to launch ice tea, a segment that's expected to grow into five to ten per cent of the Rs 6,000 crore (Rs 60 billion) carbonated soft drinks market.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
The prospective bidders of Haldiram Snacks Foods (HSFPL), a leading food firm, have sought clarity on the ownership of the brand as it is currently owned by different family factions. The Delhi and Nagpur families have decided to merge their operations and formed a joint venture to sell part of their stake. On the other hand, the Kolkata family runs its separate, independent operations. Bankers said prospective bidders of the company do not want any confusion over the brand in future. They have sought clarity over usage of the brand.
"On demonetisation, across the board for pretty much all of industry, and CPG (Consumer Packaged Goods) in particular because it hit the individual retailer significantly, demonetisation had a significant impact on our India business in Q4," Nooyi said during an earnings call for Pepsi's fourth quarter that ended on December 2016.
Soft drinks giant Pepsi is the new title sponsor of the cash-rich Indian Premier League. It won the bid for title rights for five years by paying a whopping Rs 396 crore. Pepsi pipped Aircel, which offered Rs 316 crore, in the bid for the title sponsorship of the Twenty20 tournament.
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
The price cuts by Coke and Pepsi follow the launch of the 200 ml size last year for Rs 5.
President Ramon Laguarta was elected by the board of directors to succeed her. Laguarta was also elected to the board.
Attempting an image makeover from being calorie-rich to health-conscious, PepsiCo India is working towards launching a nutritious beverage within three years.
Net income for the quarter stood at $1.14 billion or 71 cents per share, against $1.43 billion or 89 cents per share, a year ago.
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in Mirinda and Pepsi brands of soft drinks.
PepsiCo is trying to dislodge Coca-Cola in drinks, though the gap is still large.
PepsiCo India is planning to launch beverages and snacks priced below Rs 5. This is part of a drive to address the mass market looking for nutritional products. The new range, being developed in India, is expected to be launched on a pilot basis in select markets by next year.
PepsiCo said on Monday its long-term investment plans for India would not be affected by the pesticide-in-cola controversy that prompted several state governments to ban its products.
The Centre for Science and Environment on Wednesday came out with a fresh study claiming the presence of 'pesticide cocktail' in 11 brands of soft drink giants Coca Cola and PepsiCo.
Speculation is rife that it was the poor response to Pepsi Atom and the heavy spending on IPL that cost him his job.
PepsiCo will file a petition in the Kerala high court on Friday challenging the Kerala government's August 11 order banning the sale of some of its products in the state.
A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as 'toxic' for consumption.
Christened Smart Choice, PepsiCo launched the first such cafe in Chennai recently to promote its key category -- the health segment - which was marketed under the name Snack Smart.
Beverages giant PepsiCo on Tuesday launched 250-ml Pepsi cans at Rs 15, a price point that's 40 per cent lower than the existing 330-ml cans available at Rs 25.
Softdrink major Pepsi Co on Tuesday withdrew from the Delhi high court the petition filed by it challenging the controversial report of Centre for Science and Environment
Stung by doubts raised over the safety of its fastest-growing brand in India, PepsiCo on Friday asserted that Mountain Dew was a totally safe product complying with all food standards nationally and globally, and was the same that was being marketed
PepsiCo India spokesperson said fake news suggesting Kurkure has plastic in it has affected the brand's reputation
Close on the heels of a major health scare on finding pesticides in bottled drinking water, CSE claimed that the bottled soft drinks owned by PepsiCo and Coke also failed the same health standards testing positive for pesticides.
Instead of looking at your personal and professional life as two separate entities, you can 'integrate' them and, at any given time, priortise what's important, suggests rediffGURU Anu Krishna.
Pepsi India's revenues are getting more fizz from its food products than beverages and soft drinks. While sales of beverages grew in single digits to Rs 1,073 crore in 2006-07 compared to the previous year, food products sales went up by around 19 per cent to Rs 1082 crore during the same period.
The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
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