Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for 10 years.
Schauna Chauhan, CEO Parle Agro, the force behind Parle Agro's innovation machine shares some key career lessons from her own journey.
Parle Agro, which sells beverages such as Frooti in small tetra packs, has already started importing paper straws. Dabur India, which sells its fruit juices in tetra packs under the brand Real, is also considering importing paper straws.
Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand 'Stop Not' in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
Bisleri International to launch a fizzy mango drink called Fonzo in April
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
This has come at a time when commodity prices have dropped and several companies are seeking to lower prices to boost sales. "While the recent drop in raw material prices have been an enabler, our margins are still under pressure due to several factors like operational expenses as well as production and packaging costs, which have peaked year-on-year," said a company official.
The industry may account for just 0.05 per cent of the total volume of single-use plastics in the country. And the product it uses is just one among the 22 - including spoons, forks, plates, knives and trays - that will be banned across the country from July 1 by government order. Yet, it is the plastic straw that is at the centre of public focus as fast-moving consumer goods (FMCG) companies make a last-ditch effort to get the government to extend the deadline.
Football usually plays second fiddle to cricket in India when it comes to the popularity of the two sports. But international football has a huge fan base.
These claims by beverage companies have never been verified as the government is yet to put in place a system to test and validate them. S B Dongre, Director, Food Safety and Standards Authority of India (FSSAI, which issues the FPO licence), admitted: "No laboratory test report is required at the time of granting a licence. We don't conduct any test. If there's a complaint, it has to be taken with the company first through a consumer court."
Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show. Sony Entertainment Television, which will air Indian Idol 4 starting September 19 has sold over 85 per cent of the advertising inventory.
It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.
As many as 80 brands are riding the digital and television broadcast this year.
People flock to electronics shops to buy air conditioners.
Since its launch in 1985, Frooti has been an instant hit with kids.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip.
The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi Malvania.
Women have been and continue to be an integral part of Tata Global Beverages' business, across the world, says Cyrus Mistry.
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
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