Travellers at the Mumbai airport were in for a surprise recently. They were greeted by Volkswagen's flagship product Beetle. Not the original one, but a car made from scrap, which was a "tailor-made" out of home (OOH) advertisement designed by DDB MudraMax.
Replying to the general discussion on Budget in Lok Sabha, she said the former Congress chief was creating fake narratives but does not have patience to listen to replies on allegations levelled against the government.
Shameem Akthar, yogacharya trained with the Sivananda Yoga Vedanta Center, gives you five simple practices for pain relief.
The strike is expected to be observed in key cities like Mumbai, New Delhi, Bengaluru, Hyderabad, Pune among other cities.
The BJP believes that the only party still capable of leading a credible challenge against it is the Congress. Please note how BJP campaigners in states where the Congress may count for a cipher or thereabouts, mostly attack the Congress, observes Shekhar Gupta.
Highlighting the role of MSMEs in enhancing exports and helping the country achieve self reliance, Union Minister Nitin Gadkari on Monday said India does not need to import from China. "Already in automobile sector, in many sectors now, in agriculture, automobiles, everywhere, we have already found the solutions. Now we don't need to import from China," said the minister. He observed that India was exporting a lot of items instead of importing them.
Exposure to debt funds and gold is essential even if current returns from these asset classes are low, suggests Sanjay Kumar Singh.
'Jobs will exist at very high levels or low levels of skill sets.' 'People, who are in middle level jobs, are the ones who are facing the problem as such jobs are fast disappearing because of technological advancement.'
The first IITian to graduate out of MICA, Anshul Sushil is now Vice President of a start up in Gurgaon. Here he tells us how the then pen and paper Common Admission Test gave an altogether different meaning to his life. Read on.
'Our first great challenge is to create 12 million new jobs each year, to make the demographic dividend an economic dividend.' 'We are nowhere near that,' points out Mohan Guruswamy.
Pulbic banks have no reason to cheer Budget announcement.
Unless Dr Urjit Patel starts clearing the balance sheets of banks, the investment cycle will not start. Unless the clog in the drain is cleared, further lending cannot happen. If further lending doesn't happen, the investment cycle also will not happen, writes M R Venkatesh.
The Union Cabinet on Wednesday approved additional funding of up to Rs 3 lakh crore at a concessional rate of 9.25 per cent through the Emergency Credit Line Guarantee Scheme (ECLGS) for the MSME sector hit hard by the coronavirus crisis. The ECLGS was the second-biggest component of Rs 21 lakh crore comprehensive package announced by Finance Minister Nirmala Sitharaman last week.
What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions.
The online audience will attract only a fraction of the ad rates the one on television gets.
On reforms in pipeline, she said the government is for universal right to minimum wages and wants to remove regional disparity through a national floor wage.
Professionals are making the most of the short and full-term courses to keep pace with changing trends at the workplace.
Mudra Institute of Communications, Ahmedabad (MICA), a premiere communications management institute, will be presenting a historic international conference on Hinglish.
Defending champions Parupalli Kashyap and Sayali Gokhale entered the quarterfinals of the 78th ATS Senior National Badminton championship with contrasting wins at the Siri Fort Sports Complex in New Delhi on Saturday.
This year's theme is 'Yoga at Home and Yoga with Family' and people will be able to join the celebrations virtually at 7 am on June 21.
Human memory about policy issues is short. That alone can explain why many are deliriously happy with his latest slogans and ignore seven years of poor 'doing business' climate, taxtortion, extortionate oil prices, and high dependence on babus and the big State that has kept the enterprise system stifled, observes Debashis Basu.
The worries for the industry include defaulting payments, slowdown in industry growth rate and budget cuts. "While we are bracing ourselves for budget cuts in the near future, we can't give our customers longer credit cycles as we operate on wafer-thin operating margins," says Mudhukar Kamath, MD and CEO, Mudra Group, while admitting that they have experienced a few cases where payments are getting stretched.
Marketers are now looking at consolidation with top three-four channels in a genre and effecting long-term deals with frequent reviews.
The Mudra Institute of Communications, Ahmedabad (MICA) invites applications for its Post Graduate Diploma in Management (Communications).
Institutes are encouraging students to work hands-on with the underprivileged of society.
US giants are rushing to partner with Indian and Chinese companiestapping their brainpower and saving millions of dollars in the search for breakthrough treatments
Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly in the out-of-home advertisement to gain maximum benefit.
Experts have started giving comments on provisions that the govt must make in Budget 2016-17.
It is the time when 'King Kansa' virtually rules the town which transforms itself into a sprawling open air theatre.
In his four-page letter in Hindi, the PM said that better infrastructure and rule of law are imperative for social and economic prosperity and only the NDA can provide that in Bihar.
Launching a veiled attack on Rashtriya Janata Dal chief Lalu Prasad, who he did not mention by name, Modi said Bihar has come out of an era when rail, road and internet connectivity were made light of and people used to say of what use roads are for those who walk on their feet.
Global advertising major Lowe Worldwide on Wednesday announced that it plans to set up a 24-hour studio in India that creates multimedia creative solutions for its clients across the world.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
Atul Tandan, Director, Mudra Institute of Communications Ahmedabad (MICA) -- one of India's premier communications management institutes -- talks about investing in technology, research and his plans for MICA.
This year's theme is 'Yoga at Home and Yoga with Family' and people will be able to join the celebrations virtually at 7 am on June 21. The Indian missions abroad are trying to reach out to the people through digital media as well as through the network of institutions which support yoga, officials said.
The Mudra Institute of Communications, Ahmedabad, invites applications for its Post-graduate Programme in Communications Management.
The Mudra Institute of Communications, Ahmedabad, invites applications for its Post-graduate Certificate in Advertising Management.
'Unless the economy is sound in the country how can only three movies collected so much business in a single day?'
'To this day, women, especially housewives, come up to me to tell me how much Arth matters to them.'
The Mudra Institute of Communications, Ahmedabad, invites applications for its Post-graduate Programme in Communications Management 2007-2009.
