Every four years, FIFA World Cup puts an international spotlight on world football. For advertising firm J Walter Thompson London and its client - United Kingdom's National Centre for Domestic Violence, this presented an opportunity to shed some light on a particularly nasty side-effect of fervent sports fandom: domestic violence.
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'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
A growing number of firms are putting in formal policy frameworks to tap into company alumni and facilitate the return of former employees, discovers Sangeeta Tanwar.
'You have to tear it all down if you want to build something new tomorrow.'
'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
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