The chocolate brand, which is sold in over 122 countries, would be available in the country through modern retail outlets in five pack sizes.
After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Currently a ton of cocoa costs about $1,845 (1,500) at the exchange, $25,610 (20,821) at big chocolate producers like Barry Callebaut and $32,082 (26,083) in the shop.
Srinidhi Shetty on her journey from small town girl to the toast of the world.
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