From mobilising protests to choosing the interim prime minister -- Discord, Bitchat became virtual control rooms, even as familiar platforms like TikTok, Reddit, Instagram, etc. played their part.
Will Mamata's bhasha andolan campaign sway Bengal's bhadralok before the 2026 election in the TMC's favour?
'The chief minister believes the poorest of the poor have the first right on government resources.'
The TMC-led West Bengal government has already started laying the groundwork for the election, setting the tone with the recent Bengal Global Business Summit and the state Budget.
'Women are likely to have voted because of the numerous welfare schemes. The CAA consolidated minority votes and the BJP's booth-level organisation in Bengal is weak.'
'The Bengali middle class, who never fully embraced Mamata Banerjee's policies, are now expressing their deep-seated frustration by spilling out on to the streets.'
The welfare schemes of the government, particularly Lakshmir Bhandar, have had a major impact on the electoral outcome.
The political heat in West Bengal has been giving the rising mercury levels serious competition since the high court order.
Whatever the outcome from the assembly elections, what's evident is that West Bengal has entered an era of identity politics, reports Ishita Ayan Dutt.
Naturally, the West Bengal chief minister is not leaving anything to chance, reports Ishita Ayan Dutt.
The West Bengal CM's media equation wasn't always this bad. In the run-up to the assembly elections of 2011, she was a clear favourite.
Against the backdrop of the Lok Sabha results, a much larger scale of desertion was anticipated from the TMC. 'It seems, people don't believe that the ship is sinking.'
Mass agitations are not particularly uncommon in India. But a mass agitation led by an environment-related issue that has gone out of hand is not something that can be easily recalled.
'A loss of seats for the Trinamool in this election will weaken its hold in Bengal, which will not augur well before the assembly election in 2021.'
In a deviation from the usual venue of Raj Bhavan, the event of May 27, will be held on the Red Road, one of the arterial roads in Kolkata that houses the Fort William where the Army is headquartered. And, it will remain blocked for at least five days, probably more.
Though the mandate is seen largely an outcome of Banerjee's welfare schemes, she has promised to industrialise at a faster pace, or so read the manifesto.
In power, Mamata Banerjee has tried to bury the ghost of the past, but it might still be work-in-progress. Big-ticket and eye-grabbing (in terms of investment size) projects are still few and far between, reports Ishita Ayan Dutt.
The idle talk at street corners, cafes and public places since May 23 is that the winds of change are blowing across Bengal.
The saffron party's IT cell had realised the power of WhatsApp early in the day and wielded it to devastating effect in the Bengal elections.
Any erosion in the TMC, may benefit the BJP, reports Ishita Ayan Dutt.
Investors can take heart from the first Cabinet meeting in the second innings.
As the BJP snaps at its heels, can the Communists stay relevant in the electoral game?
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