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Platina

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Bajaj Auto is world's first two-wheeler maker to cross Rs 1 trn market cap

After selling brands like Pulsar, Boxer, Platina and RE in over 70 countries, Bajaj Auto plans to enter Thailand this year followed by Brazil next year. Bajaj Auto became the first two-wheeler......

Bajaj Auto to cut entry-level motorcycles by a third

The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment. Bajaj Auto plans to reduce the number of entry-level models in the motorcycle market by a third as......

Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......

How Parle plans to capture the premium category

The home-grown biscuit brand looks to get inside the customer’s mind as it steps outside the boundaries of its mass-market identity How does a budget brand  leverage its mass following......

'Made in China' Alibaba to enter India

The largest e-commerce entity of China is setting up its first India office -- an indication that it intends to capture a pie of the growing e-commerce market here. Raghavendra Kamath & Alnoor......
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