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Lalitaji

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When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

There won't be another Alyque

'One of his favourite slogans was, "Show, don't tell".''His entire life is a metaphor for that belief.'Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.Illustration:......

'A Colossus who changed Indian advertising forever'

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'Urvi Malvania remembers Alyque Padamsee.......

Ad guru and actor Alyque Padamsee passes away at 90

 Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

'You will be missed Kalpanaji'

''I will miss her camaraderie, her humour, love for food and passion for film.' IMAGE: Sanjay Suri, Raveena Tandon, Kalpana Lajmi on the sets of Daman. Photograph: Kind courtesy Raveena......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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