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Alyque, Advertising Man of the Century

 'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

3 steps to BIG innovation

 Many people will remember the famous Lalitaji advertisement of the 1980s. Even today, Lalitaji epitomises the Indian consumer who weighs the price-value equation thoroughly before she buys. She......

Ad guru and actor Alyque Padamsee passes away at 90

  Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

When advertising created celebrities

 Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

Alyque Padamsee on what is a great ad

 Advertising and theatre personality Alyque Padamsee dons many a cap with effortless ease. Be it heading the ad agency Lintas, creating the unforgettable Liril ad, or playing Muhhamad Ali Jinnah in......

Kaveta Chaudhry Of Udaan Fame Dies

 Photograph: Kind courtesy Kaveta Chaudhry/Twitter Kaveta Chaudhry, who starred in the popular Doordarshan television serial Udaan, died at a hospital in Amritsar following a cardiac arrest on......

'You will be missed Kalpanaji'

 ''I will miss her camaraderie, her humour, love for food and passion for film.' IMAGE: Sanjay Suri, Raveena Tandon, Kalpana Lajmi on the sets of Daman. Photograph: Kind courtesy Raveena......

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