Ford India Ltd on Wednesday launched Ford Ikon NXT series, the latest variants of its successful mid-size passenger car, Ford Ikon.
Ford India on Wednesday launched a new line of its mid-size 'Ikon' model adding two new variants 'LXi' and 'EXi' and improved versions of the existing 'ZXi' and 'Flair' as part of efforts to increase market share.
Ford India will increase the price of its entry-level sedan Ikon by up to 1.5 per cent from April as it looks to offset rising component import bills due to rupee depreciation.
Central government has approved the proposal to buy Ford's Ikon Flair for institutional purchases. Ford India has entered into a tie-up with the Directorate General of Supplies and Disposals for this. The Ikon will be available to government departments at a special rate. Ford India had supplied its SUV Endeavour and sedan Fiesta to various government and public sector undertakings. Besides the Ikon, Ford India sells sedan Fiesta, compact car Fusion, SUV Endeavour in India.
The diesel variant of the new Ikon would come with a 1.4 litre DuraTorq TDCi engine, while the petrol variant would be available with a 1.3 litre RoCam engine. The company would launch a new small car in India in 2010.
Ford Motor India on Monday said the sales of its flagship model Ikon crossed the 10,000 mark in the first five months this year and the company was poised to post profit in 2004.
Ford India recently exported its 5000th container, thus despatching so far over 100,000 units of Ford Ikons in completely knocked down condition.
Ford Motor India plans to hike prices by up to Rs 19,000 on mid-size car Ikon next month after steep increase in steel prices raised input costs and put pressures on margins.
Powered by its sedan 'Fiesta', Ford India expects around 100 per cent jump in sales this year and said it will launch a CNG driven Ikon by September this year.
Hyundai Santro, Ford Ikon, Honda City and Tata Safari have been ranked highest in their respective vehicle segments in a study conducted by global research and consulting firm J D Power.
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The local unit of United States automaker Ford expects its sales to rise 20 per cent this year from 42,956 units sold in 2003 on the back of greater sales of the existing models and launch of a new car.
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New units of the iconic Maruti 800, Ford Ikon (1.3 petrol), Fiat Palio, Skoda Fabia (1.2 petrol) and Octavia (1.9 TDI engine), and Chevrolet Tavera (2.5 DI) of General Motors will no longer be sold in the 13 notified cities from Thursday, which constitute 40-50 per cent of total car sales in the country.
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Riding on the success of Ford Ikon and Ford Fiesta, in the mid-size sedan segment, Ford plans to roll out the new car by March.
Ford India, the Chennai-based automobile company of the US giant, said today that it has raised prices of all its models, except the Ikon, by as much as Rs 25,000 due to a strong surge in import costs recently.
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With the diesel-powered vehicles looking to form a large chunk of the automobile market in the next three to four years, Ford India is planning to set up a diesel engine facility in its existing 350 acre complex in Chennai.
Europe's top-end car maker Volvo is planning an onslaught on the Indian market on the back of Ford India Ltd. Ford India's parent, the US-based Ford Motor, owns Volvo's car business.
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