With states in north India imposing stricter measures to curb intra-state movement after April 20, makers of summer products such as air conditioners, refrigerators, colas, and ice creams are estimating a 25-60 per cent drop in yearly sales.
The government hopes that the PLI schemes would provide 200,000-300,000 direct employment over five years, according to sources in the know.
Metal prices from copper to aluminum and tin have shot up by about 7-32 per cent in the past three months.
From the rollback of customs duty on key electronic components to fast tracking delivery of goods imported from China, players are looking for incentives on several counts.
According to the order, all factories producing essential goods and services will remain operational at full capacity.
Some of these items of consumption include ultraviolet disinfectants and sanitising boxes, free-finger touch devices, do-it-yourself grooming kits, self-cleaning water bottles, smart tiffin boxes, hand-sanitizer wearables, antiviral fabrics, tiles, flooring and mattresses, and anti-fogging glasses.
As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.
Durable, automobile and real estate players have been lobbying hard for a tax cut, saying it will boost demand.
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
For India to be atmanirbhar, domestic manufacturers cannot remain merely assemblers of imported parts. Manufacturing in India cannot survive on support of imports forever.
Falling incomes and longer winter to translate into lower demand for at least some months.
The rupee's slide to a two-year low will impact consumer durables and electronics companies, as the import content in their products tends to be high
Stock clearing to rain discounts on consumers in June ahead of GST rollout.
According to sources, government officials have asked industry bodies and manufacturers to submit key concerns and requirements to begin manufacturing activity.
Most analysts as well as company executives say the rally in commodity prices is ill-timed coming just when firms were recovering from disruptions such as demonetisation & introduction of GST
Fridge, washing machine, and paint makers are expected to cut prices shortly, while TV, aircon, and sanitary napkin makers are a disappointed lot
The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms.
Good pay hikes, positive macroeconomic factors and the taming of inflation have had a positive effect on purchases
November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
Consumer durables and electronics companies are putting the final touches to their festive period plans.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances