Colgate's toothpaste volume growth for the March quarter was 3 per cent.
Already a fifth of the nearly Rs 8,000 crore toothpaste market in India (around Rs 1,500 crore) is herbal with the segment estimated to become a fourth (or Rs 2,000 crore) in the next few years.
Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre
Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
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