More than 50 per cent of SIP accounts come from semi-urban and rural areas.
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Industry players say improving the penetration beyond the top centres will require setting up more branch networks and empanelment of distributors.
Fund houses have conducted investor camps and awareness programmes in more than 400 cities. Also, the popular 'Mutual fund sahi hai' campaign has helped bring in a lot of new investors into the MF fold from underpenetrated regions.
A round-up of Day 3 of the Ranji Trophy matches played on Saturday.
Over 700,000 new investor accounts have been opened so far in FY15.
A Balasubramanian tells Business Standard that the sector will see one of its best phases in the coming five years.
Experts say the trend is worrying as it could take a toll on the pace of equity flows and also hinder the penetration drive of the Rs 24-trillion MF industry.
The sector needs to move away from such concepts.
England posted a world record 481 for six before they demolished Australia by 242 runs in the third match of their ODI series at Trent Bridge, Nottingham on Tuesday.
About Rs 2,000 crore of realty money has flown into stocks in the National Capital Region in the months after demonetisation.
Gujarat took a three-run lead over Bengal in the first innings to bag two points.
Private lenders were among the top losers along with RIL.
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Centuries by Wasim Jaffer and Nishit Shetty helped Mumbai pile on the runs against Bengal.
Skipper Ambati Rayudu and Faiz Fazal put together a 151-run stand on the second day of the second 'Test' against the England under-19 side.
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Mutual fund houses do have several challenges ahead to win more investors.
Pakistan ended their campaign in the ICC Under-19 World Cup on a winning note, defeating England by seven wickets in Fatullah on Friday to finish fifth in the 16-nation tournament.
While there's tax arbitrage advantage in ULIPs now, experts say investors should prefer mutual funds for long-term savings.
'Debt mutual funds are a good option now because interest rates are coming down.' 'Retail investors must put a majority portion of your money in short-term debt funds (1 to 3 years) and only a small portion in actively managed dynamic funds.'
Opener Kraigg Brathwaite continued his good run with another splendid century while Narasingh Deonaraine cracked a flamboyant 93 as the second unofficial Test between India 'A' and West Indies 'A' ended in a tame draw in Shimoga
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