Interview with The Insead chaired professor of 'Marketing and Innovation'.
Store brands are giving brand managers of national goods companies some added anxiety these days.
What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
In India to take part in a board meeting, Martin Sorrell, chief executive officer of WPP, spoke to Alokananda Chakraborty on a wide range of subjects.
Celebrities will become more responsive to consumer concerns about the brands they endorse.
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
Myntra, Flipkart are doing more than 60% of their transactions on phones.
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Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
'I am hopeful that you will see more focused attention on this relationship,' former US assistant secretary of state Nisha Desai Biswal tells Alokananda Chakraborty.
'The best way to make an impact in this market is by focusing on three things: Unmet customer need, unarticulated customer need, and emerging customer need,' Metro's Arvind Mediratta tells Sangeeta Tanwar and Alokananda Chakraborty.
'It is not as bad an airline as it is made out to be: We serve wonderful food, the leg space is more, our cabin crew is warm and friendly.' 'The customer needs to be apprised of these things.'
Suresh Narayanan, chairman & managing director, Nestl India, shares tips on crisis management.
In the digital handheld domain, content is not just a uni-dimensional exercise like it is in legacy media.
"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.
The task I had undertaken was by no stretch of imagination an easy one, says Ajay Singh.
Don't get carried away by the initial success of an idea. You must be open to change, be ready to tweak or make a strategic shift, if the market demands that you do it.
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