Alokananda Chakraborty

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'With the 2+2, there will be a big engagement with the US'

'I am hopeful that you will see more focused attention on this relationship,' former US assistant secretary of state Nisha Desai Biswal tells Alokananda Chakraborty.Illustration: Dominic......

What Fortune 500 cos can learn from Tatas, Godrej

Winning global markets is not about acquiring or developing technology but about developing solutions for target consumers, Amitava Chattopadhyay, the INSEAD Chaired Professor of Marketing and......

Can private labels compete with supermarket brands?

Store brands are giving brand managers of national goods companies some added anxiety these days, says Alokananda Chakraborty. They will soon account for close to 40 per cent of what Indians......

Hyundai Creta on top as Indians pick SUVs in a big way

What explains India's love affair with SUVs? They are not exactly “value for money” -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or......

'Economically, India is going to be a significant force'

'Brand India and its economy are in a strong shape.' 'I remain an India bull.' 'Relative role and importance of India will increase in the next 15-25 years.' In India to take part in a board......

Celebrity endorsement deals will be under more scrutiny

Apart from celebrities embracing and discarding brands frequently, you might also see them becoming more responsive to consumer concerns about the brands they endorse, notes Alokananda Chakraborty.......

Alokananda Chakraborty

News for Alokananda Chakraborty

'With the 2+2, there will be a big engagement with the US'

What Fortune 500 cos can learn from Tatas, Godrej

Can private labels compete with supermarket brands?

Hyundai Creta on top as Indians pick SUVs in a big way

'Economically, India is going to be a significant force'

Celebrity endorsement deals will be under more scrutiny

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