'What is the harm in having more polling booths?'
'A lot of people are famous. But for how long will you be there?' 'It changes after every three days of release, Friday, Saturday, Sunday.'
The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan.
With such announcements grabbing the voters' attention, critical issues like pollution, especially the smog that chokes Delhi every winter, remain largely unaddressed. Many residents have raised concerns over the lack of concrete action plans to combat air pollution, which continues to pose a severe health risk to Delhiites.
Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.
Specialised investment fund (SIF), a new asset class, will have the same expense structure as that of mutual funds (MFs), according to rules notified by the Securities and Exchange Board of India (Sebi). SIF, which was first proposed by Sebi in July 2024, aims to fill the gap between MFs and portfolio management services (PMS), and it looks at informed investors, who are willing to take riskier bets.
With nearly 100 launches and unveils, the Bharat Mobility Global Expo 2025, held in Delhi from January 17 to 22, made one thing clear to automobile enthusiasts: Electric vehicles (EVs) are the way ahead for the Indian auto market for years to come.
Take the Rediff Biz Quiz and find out how much you know about celebrities and advertising.
The Congress was ranked sixth with a total expenditure on advertisement of Rs 54,100 on Google.
The Supreme Court on Tuesday said the Indian Medical Association president R V Asokan's unconditional apology published in a newspaper over his "damaging" statements in an interview to PTI was illegible and the font miniscule.
Delhi Metro on Thursday said it has withdrawn a poster on breast cancer awareness that asked women 'to check your oranges' but the questions remained -- does the metaphor obscure the message, does it help women in a cloistered society get comfortable or more awkward by sexualising a body part.
Virat and Anushka teamed up for a fun and unconventional cricket match, where Anushka took on the role of captain, introducing quirky and amusing rules for each delivery.
The Kerala unit of the Congress instantly gets a headache when Shashi Tharoor lets loose one of his observations showering flowers on enemy territory. With every such action triggering controversy within a nervous Congress party, some feel it is high time Tharoor showed a degree of solidarity with the ideals of his party, notes Shyam G Menon.
Expanding the scope of its hearing in the Patanjali Ayurved case, the Supreme Court on Tuesday took a stern view of misleading advertisements by Fast-Moving Consumer Goods (FMCG) firms and asked three Union ministries to inform it about the steps they have taken to curb the practice which takes 'public for a ride' and adversely affects their health.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
Andhra Pradesh's IT and Electronics Minister Nara Lokesh has pitched port city of Vizag in his state for setting up a data centre to Google Cloud CEO, saying the new government in the state has taken various initiatives for supporting industry that will help it transform into a cloud infrastructure hub. The state is focused on setting up data centres in Visakhapatnam and the minister invited Google Cloud to establish its data centre in the port city.
The Insurance Regulatory and Development Authority of India (IRDAI) has asked life insurance companies not to advertise unit-linked plans as investment products in a recent circular.
'Did anyone else get the feeling that AWIAL -- despite being ostensibly based in the Mumbai of today -- is actually set in a Neverland of Solemnity?' asks Sreehari Nair.
Reddy dared the saffron party to prove its claim that the Congress government in the southern state did not fulfil its poll guarantees.
Laksh Advertising & Marketing is looking for Sr Visualiser, Assistant Marketing Manager.
Forty-five specialists will soon be joining key posts of joint secretaries, directors and deputy secretaries in different central ministries as part of the Modi government's ambitious plan to infuse fresh talent to further improve ease of governance.
The unconventional advertisement, originating from a family in Puttur in Dakshina Kannada district, aims to arrange a marriage for their deceased daughter, believing that her unmarried status in the afterlife may be causing ongoing misfortunes.
Pronouncing 'tankhah' (religious punishment) for Sukhbir Singh Badal and other leaders for the 'mistakes' committed by the Shiromani Akali Dal government in Punjab from 2007 to 2017, the Sikh clergy at the Akal Takht on Monday directed the senior Akali leader to perform as a 'sewadar', and wash dishes and clean shoes at the Golden Temple in Amritsar.
The police took action after cyber patrolling revealed that 60 fake lottery apps, 25 fake Facebook profiles and 20 websites are connected to the scam, the SPMC release said.
The two women -- Seema Koul and Vishalni Koul -- had moved the high court in 2018 after their provisional selection to the post of legal assistant in the department of disaster management relief, rehabilitation and re-construction under the PM package for Kashmiri migrants in December 1, 2017 forfeited on the ground that they have lost their migrant status having married non-migrant persons.
The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.
'With an achievement like this, Gukesh could even be endorsing global brands.'
'Cynics don't make it big in advertising.' 'Often, the medium calls for a rock-like commitment to puny, easily digestible ideas.' 'Here's a text that understands this facet of advertising and one that keeps its tone breezy and reporter-like; that's set across a wide canvas but one that never overstates its own importance,' says Sreehari Nair.
... catch up with Blinkit, Swiggy Instamart and Zepto...
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Nokia, Airtel sign deal to push commercials to mobile websites. Accessing the Internet on mobile phones is no longer a novelty. For most professionals, it is a necessity. So, mobile websites, also known as .mobi sites, have emerged as the latest advertising opportunity.
Bhavesh Bhinde, an advertising firm's director, whose company had put up the giant hoarding that collapsed in Mumbai killing 16 people, was brought to the city early on Friday, a police official said.
The party prayed for the removal of the advertisement and action against its authors and publishers.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
'We used to get 400-500 applications for Canada on a yearly basis until last year, but this has gone down to just 70 this year.'
Ramdev's herbal medicine company Patanjali Ayurved has launched 'Coronil tablet and Swasari vati' medicines claiming they can cure the highly contagious disease within seven days.
'What scares me is the fact that there is so much content that people have content indigestion.' 'How do you entice people who have indigestion of content?'
'It is the first-time voters and the agnostics who are often influenced by political advertising.' 'These swing voters tend to make a huge difference in the outcome of any election.'
After clients, advertising agencies are now offering freebies, well, to their own men.
