If it has to survive and remain relevant, Doordarshan needs to be freed from being an in-house government mouthpiece, says Sandeep Goyal.
When Doordarshan turned 60 a few weeks ago, its landmark birthday almost went completely unsung.
No bouquets. No celebrations. No reminiscing about its past glory.
No revisiting its past accolades or achievements.
There were some listless media reports about Doordarshan's diamond jubilee with some insipid comments and pious homilies by a couple of government mandarins.
But that was all.
What a pity! The 'national' broadcaster deserved better, methinks.
Doordarshan gave a whole generation of Indians their first taste of real home entertainment.
The 1980s, especially, saw epic serials like Buniyaad and Hum Log spellbind a whole nation; Ramanand Sagar's Ramayan and B R Chopra's Mahabharat captivated young and old alike; comedies like Yeh Jo Hai Zindagi, Mungerilal Ke Haseen Sapne and Wagle Ki Duniya pole-vaulted over filmi slapstick and redefined humour and satire; concurrently, Jaspal Bhatti regaled viewers with his hilarious Flop Show and Ulta Pulta; Shyam Bengal's Bharat Ek Khoj shed new light on 5,000 years of Indian history; Siddharth Kak and Renuka Shahane's Surabhi ran a record 415 episodes as a cultural magazine enlightening India about its heritage; historicals The Sword Of Tipu Sultan and Mirza Ghalib were grand renditions; neighbourhood drama Nukkad, and the Kruttika Desai-Kitu Gidwani starrer Air Hostess broke new ground, challenging societal norms; R K Narayan's eponymous work Malgudi Days came alive on Doordarshan, as did the mythological Vikram Aur Betal.
Shah Rukh Khan debuted on Fauji while Wah Janaab gave Shekhar Suman his first break.
Amol Palekar's Kachchi Dhoop starring Bhagyashree and Ashutosh Gowarikar was a path-breaking serial.
And few of that generation can forget Govind Nihalani's 1988 National award winning period television film and six part mini-series, Tamas, which premiered on Doordarshan with Om Puri in the lead.
Even programmes like Chitrahaar and Tabassum's talk show, Phool Khile Hain Gulshan Gulshan, had audiences glued to the screen.
Krishi Darshan, the programme designed to disseminate agricultural information to rural and farming audiences, debuted on Doordarshan on January 26, 1967, and is Indian television's longest running programme, with loyal viewers even today.
Most of the above shows were pioneering efforts -- superlative creative ideas that redefined television content in the context of the times. Avant-garde; path-breaking; thought-provoking; emotionally-resonant; critically-acclaimed; popularly-endorsed.
Sure, Doordarshan was the only channel on television, and therefore the default choice, but that did not prevent it from encouraging creativity, innovation and experimentation.
For Doordarshan, the decade of the 1980s was its acme, its peak, though some of its memorable properties continued to attract audiences even in the 1990s.
The advent of satellite television resulted in the flight of talent from Doordarshan, leading to creation of new programming that was very different... Aap Ki Adalat, Khana Khazana, Antakshari, SaReGaMa, India's Most Wanted, Top 10, Kya Scene Hai, Tol Mol Ke Bol, Jeena Issi Ka Naam Hai and fiction like Tara, Hasratein, Saans, Mano Ya Na Mano and Hum Paanch that was conceptually and texturally different from what had been the norm in earlier years.
Doordarshan just did not have the will or the appetite or the wherewithal to compete or even play catch-up.
As the state broadcaster, Doordarshan enjoyed a monopoly over news for decades. The dawn of a new century, the 2000s, completely metamorphosed that domain, reducing Doordarshan to being largely seen as an instrument of government propaganda.
So, at 60, is Doordarshan ready to be consigned to the dung heap?
Well, even today, DD has 67 studios, 1,400 transmitters, some 32,000 employees, seven national channels, 17 regional channels, English and Hindi international channels, eight state specific networks and seven regional state channels.
Most importantly, it has the Doordarshan Free Dish outreach.
No private broadcaster comes even close.
But the key issue remains whether Doordarshan can be delinked administratively and financially from the government and whether, going forward, it should attempt to be a strong competitor to private broadcasters in the world's second largest television market or a become a world-class public service broadcaster like the BBC.
Many years ago, at an industry seminar, I had pointed out that Doordarshan's mandate necessarily has to be to talk to the citizens of India while private channels peddle their wares to the consumers of India.
That is the fundamental issue of orientation.
BBC's mission in the UK is 'to inform, educate and entertain'. Most importantly, in that order.
Doordarshan seems not to have any clear mandate. Or intent. Or purpose. Or direction. Except for being a handy instrument in the hands of whichever government is in power.
If Doordarshan has to survive and remain relevant, it needs to be granted its much awaited autonomy which will free it from being an in-house mouthpiece. And then be given the freedom (and resources) to 'do good', especially with the vast network at its command.
History can be repeated... another Tamas? Nukkad? Surabhi? Wagle and Mungerilal? Who knows.
Sandeep Goyal is an advertising and media veteran.