Marketing hype and television channels have always been inseparable. So, when Star One announced four new shows, there were no surprises in terms of hoopla.Titled Fantastic Friday (they all premiere on Fridays), Star One expects the shows to sustain their ratings.
But why four serials back-to-back on a Friday evening? Explains Shailja Kejriwal, Creative Director, Star India, "We have noticed that, from Monday through Thursday, housewives decide what to watch on television. Come Friday, the remote control is taken over by the rest of the family. Hence, these four shows. They have universal appeal and feature some of the biggest names in the entertainment industry."
The serials in question are Jet Set Go!, D.O.N, The Great India Laughter Challenge II and Mano Ya Na Mano.
But why four serials back-to-back on a Friday evening? Explains Shailja Kejriwal, Creative Director, Star India, "We have noticed that, from Monday through Thursday, housewives decide what to watch on television. Come Friday, the remote control is taken over by the rest of the family. Hence, these four shows. They have universal appeal and feature some of the biggest names in the entertainment industry."
The serials in question are Jet Set Go!, D.O.N, The Great India Laughter Challenge II and Mano Ya Na Mano.
The first to go on air is D.O.N -- February 10, at 9 pm. A detective serial, it is set amidst the background of the common man. Parmeet Sethi plays the lead -- a virtuoso at disguises (pizza delivery boy, dabbawallah, reporter) -- who takes up cases for the helpless. The speciality of the serial is the usage of only brain power, no brawn.
It has been shot in and around Mumbai, with a lot of local flavour.div_arti_inline_advt">
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