Viveat Susan Pinto

All stories by Viveat Susan Pinto

How HUL and P&G are shaping their India strategy

How HUL and P&G are shaping their India strategy

Rediff.com23 Dec 2019

While Unilever has been aggressive, both organically and inorganically in the country, P&G's approach has been about achieving 'balanced growth' in terms of top line and bottom line.

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Rediff.com12 Dec 2019

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.

Will Punit Goenka manage to 'rescue' Zee?

Will Punit Goenka manage to 'rescue' Zee?

Rediff.com11 Dec 2019

With founder Subhash Chandra no longer in the driver's seat at Zee, the acid test for Punit Goenka would be to take the financial investors along with him even as he strives to weather the latest storm. The question, now, is how he will deal with the challenges of being a professional CEO rather than an owner-CEO in the aftermath of his family offloading most of its promoter stake to a clutch of financial investors. However, the silver lining is that Zee remains the most profitable of the top four broadcasters in India.

Shoppers Stop junks 'one-size-fits-all' strategy; readies new plan to boost growth

Shoppers Stop junks 'one-size-fits-all' strategy; readies new plan to boost growth

Rediff.com9 Dec 2019

The store segmentation approach that Shoppers Stop is taking is intended to improve its hit rate at a time when local and international fashion retailers are crowding the market with new merchandise across price points.

Subhash Chandra quits as Zee Entertainment chairman

Subhash Chandra quits as Zee Entertainment chairman

Rediff.com26 Nov 2019

Chandra, who will turn 69 years old on Saturday, becomes non-executive director with immediate effect.

Sony eyes up to 30% pie in Network18 after Zee bid fails

Sony eyes up to 30% pie in Network18 after Zee bid fails

Rediff.com22 Nov 2019

Apart from a stake buy, some other options on the table include a merger of the entertainment businesses of Sony and Network18 Media.

What worked for KBC 11

What worked for KBC 11

Rediff.com13 Nov 2019

'Bachchan is thoroughly enjoying himself.'

How Dangal TV became a giant killer and topped TRP charts

How Dangal TV became a giant killer and topped TRP charts

Rediff.com11 Nov 2019

Within rural markets, the viewership share of Dangal TV, which is a free-to-air channel, is at 33%.

Tussle between traders, FMCG firms worsens

Tussle between traders, FMCG firms worsens

Rediff.com8 Nov 2019

Companies whose products have not been picked up for distribution in Gujarat under a "non-cooperation movement" include Marico, Dabur, Emami, Britannia, Reckitt Benckiser, and Godrej Consumer Products.

Punit Goenka to continue as Zee MD as lenders prepare for share sale

Punit Goenka to continue as Zee MD as lenders prepare for share sale

Rediff.com6 Nov 2019

Goenka, who is the elder son of Essel group promoter and Zee chairman Subhash Chandra, has been MD of the media firm since January 1, 2010.

Vivo dragged to court over 'plagiarism'

Vivo dragged to court over 'plagiarism'

Rediff.com22 Oct 2019

What will be the first instance of the matter moving beyond industry fora, ad agency Brand David, part of the WPP-owned Ogilvy group, has taken smartphone manufacturer Vivo to court over a campaign it claims resembles a piece of work it presented to the company earlier.

Trai-ing times ahead for small TV channels

Trai-ing times ahead for small TV channels

Rediff.com26 Aug 2019

In its consultation paper Trai addressed three key points including the bundling of channels under bouquets, rampant discounting within bouquets, and the lack of consumer choice.

60-year old, but Fevicol ads are as quirky as ever

60-year old, but Fevicol ads are as quirky as ever

Rediff.com21 Aug 2019

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.

Why Ramdev's Patanjali is losing its power

Why Ramdev's Patanjali is losing its power

Rediff.com16 Aug 2019

While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.

RIL may buy more cable companies to push JioFiber plans

RIL may buy more cable companies to push JioFiber plans

Rediff.com16 Aug 2019

Given the fragmented nature of the domestic cable TV market and the need for last-mile connectivity, RIL, said sources, would have to do more to achieve its target of reaching 20 million homes and 15 million business establishments with its broadband services across 1,600 towns in the next few years.

FMCGs turn focus to earnings growth

FMCGs turn focus to earnings growth

Rediff.com25 Jul 2019

Most companies reporting an improvement in operating margins in Q1 as they cut ad spends and other expenses.

Tata most valuable Indian brand; LIC, Infosys next

Tata most valuable Indian brand; LIC, Infosys next

Rediff.com23 Jul 2019

The 2019 list shows a 37 per cent jump in brand value for the Tata group, to $19.55 billion for 2019, the highest in the top 25.

As India bow out of World Cup, ad rates sink over 50%

As India bow out of World Cup, ad rates sink over 50%

Rediff.com12 Jul 2019

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.

Govt will release draft national retail policy soon

Govt will release draft national retail policy soon

Rediff.com26 Jun 2019

For months, offline retailers and traders have been lobbying hard for a national retail policy to protect their business from the growing influx of e-commerce.

Another French Revolution in India's sports goods sector

Another French Revolution in India's sports goods sector

Rediff.com14 Jun 2019

Two French sports retailers - Go Sport and Decathlon - are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and footwear major Bata. While Decathlon is already in India for some time, Go Sport opened its first super store in Navi Mumbai recently.

Liquor companies dizzy as prohibition looms large in Andhra Pradesh

Liquor companies dizzy as prohibition looms large in Andhra Pradesh

Rediff.com10 Jun 2019

A phased roll-out of prohibition will hit revenues of companies, which get 5% of their volume sales from the state

Why food and grocery retail looks like a tough nut to crack

Why food and grocery retail looks like a tough nut to crack

Rediff.com29 May 2019

The sale of Nature's Basket, Godrej's chain of food stores in west India, is the second exit by a big group in a year in the category

Why DMart's gross margin shrank 50 bps in Q4

Why DMart's gross margin shrank 50 bps in Q4

Rediff.com20 May 2019

DMart's everyday low pricing model is being replicated aggressively by most players (online as well offline retailers), compelling the firm to keep prices down significantly.

Why India's retail biggies are wooing local mom and pop stores

Why India's retail biggies are wooing local mom and pop stores

Rediff.com17 May 2019

The power of the small neighbourhood retailer can barely be ignored as organised players look to leverage their last-mile connectivity and reach, luring them by promising support in technology, inventory and tax management.

Slowdown in FMCG likely to ease post elections

Slowdown in FMCG likely to ease post elections

Rediff.com13 May 2019

FMCG CEOs indicate that the market should stabilise post the general elections and that some growth should make its way back especially in rural areas

How Hindustan Unilever plans to fight toxic ads

How Hindustan Unilever plans to fight toxic ads

Rediff.com7 Apr 2019

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.

Now, Coca-Cola plans to take Maaza overseas

Now, Coca-Cola plans to take Maaza overseas

Rediff.com2 Apr 2019

Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.

Why Bharat will fail to cheer India Inc in FY20

Why Bharat will fail to cheer India Inc in FY20

Rediff.com1 Apr 2019

Falling incomes and longer winter to translate into lower demand for at least some months.

Meet Unilever's Mr Dependable

Meet Unilever's Mr Dependable

Rediff.com22 Mar 2019

As Unilever's COO, he is expected to take significant load off CEO Alan Jope, pushing growth across markets and driving go-to-market activities.

Businesses hope for consumption uptick in poll run-up

Businesses hope for consumption uptick in poll run-up

Rediff.com15 Mar 2019

Typically, about four to six weeks ahead of the polls, activity in the property market picks up as politicians begin to pull out their money parked in real estate. But this time, it's all quiet till now in real estate so far.

Sachin is a Man in Blue once again

Sachin is a Man in Blue once again

Rediff.com9 Mar 2019

True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.

How Reliance Retail plans to take on ecommerce biggies

How Reliance Retail plans to take on ecommerce biggies

Rediff.com23 Feb 2019

Reliance has announced that it will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat. This is part of a nationwide roll-out that will come later this yea, reports Viveat Susan Pinto.

Achhe din is here for India's advertising sector

Achhe din is here for India's advertising sector

Rediff.com15 Feb 2019

India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.

Secret behind the success of India's top retail chains

Secret behind the success of India's top retail chains

Rediff.com7 Feb 2019

While festive season spends by consumers did contribute to the uptick seen in Q3, experts said greater aggression displayed by retailers to corner a larger share of the shopper's wallet also worked.

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Rediff.com5 Feb 2019

The equity infusion will happen at Rs 505 a unit, which is a premium of nearly 14 per cent over February 4's close of Rs 444.60.

Subhash Chandra gets breather to repay Essel loans

Subhash Chandra gets breather to repay Essel loans

Rediff.com4 Feb 2019

The company has kicked off sale of infrastructure assets as well as sale of a part of the promoter holding in Zee to repay loans.

MFs have high exposure to Zee group cos, hit hard by stock crash

MFs have high exposure to Zee group cos, hit hard by stock crash

Rediff.com28 Jan 2019

Debt funds have exposure of nearly Rs 8,000 crore to Zee group papers. Aditya Birla MF, HDFC MF, Franklin Templeton MF, and ICICI Prudential MF have the highest exposure, reports Samie Modak.

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

French firm's Indian arm buys Prabhat's dairy business

French firm's Indian arm buys Prabhat's dairy business

Rediff.com23 Jan 2019

Besides the dairy business, the transaction also involves sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-downsubsidiary of Prabhat, via a share purchase agreement, the company said.

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

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