Viveat Susan Pinto

All stories by Viveat Susan Pinto

Why urban poor remain a worry for FMCG companies

Why urban poor remain a worry for FMCG companies

Rediff.com7 Jul 2021

As the second wave of the pandemic ebbs and the daily caseload falls, the struggles of the urban poor have come into focus. Many have suffered income and job losses after two successive waves. The second wave, in particular, has seen the poor being hit hard on account of lack of medical and financial help. For the fast-moving consumer goods (FMCG) companies this has meant that an important segment is under severe distress.

Colgate-Palmolive ready to ride the herbal wave

Colgate-Palmolive ready to ride the herbal wave

Rediff.com21 Jun 2021

Colgate-Palmolive India is placing greater emphasis on freshness, whitening, therapeutic, and family toothpastes, as rivals such as Dabur and Patanjali dominate the growing naturals segment of the market. Once under 5 per cent of the Rs 10,000-crore domestic toothpaste market, the naturals segment, which includes ayurvedic and herbal variants, is now 25-30 per cent of the market, industry executives said. Growth rates of the naturals segment are estimated to be in the region of 8-9 per cent in volume terms. In value terms, the growth rate for naturals is around 10-12 per cent, sector experts said.

Despite Covid surge, TV advertising volumes rise 64% YoY

Despite Covid surge, TV advertising volumes rise 64% YoY

Rediff.com18 Jun 2021

Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.

Heineken can now buy extra stake in United Breweries

Heineken can now buy extra stake in United Breweries

Rediff.com9 Jun 2021

The Competition Commission of India (CCI) on Tuesday said that the proposed additional stake buy in United Breweries (UB) by Dutch major Heineken does not raise any competition concerns, effectively clearing the deal. In its order, the CCI said, "It is submitted that the proposed transaction does not give rise to competition concerns regardless of delineation of the relevant market for the purpose of this filing." UB is the country's largest beer company, while Heineken is the world's second-largest brewer after Anheuser-Busch (AB) InBev.

How much did Zee earn from Radhe?

How much did Zee earn from Radhe?

Rediff.com4 Jun 2021

Zee is estimated to have paid around Rs 225 crore for the complete rights of Radhe. The total revenue that it may earn could be around Rs 135 crore, implying a shortfall of Rs 90 crore.

'Taming the virus is like fighting a war; all have to pitch in'

'Taming the virus is like fighting a war; all have to pitch in'

Rediff.com11 May 2021

'I remain optimistic that 2021 will be better than 2020 because we have visibility of vaccinations this year.'

Home appliance cos seek place on essential items' list

Home appliance cos seek place on essential items' list

Rediff.com3 May 2021

Some companies argue that the culture of staying, working and learning at home will persist for a while, altering lifestyle habits of consumers.

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

Rediff.com22 Apr 2021

Maharashtra, which contributes between 12 and 15 per cent of appliances sales, announced lockdown-like curbs, meaning there will be no business for the second half of the month as well from the state.

'Covid or not, show must go on'

'Covid or not, show must go on'

Rediff.com19 Apr 2021

'Post-Covid world will be different from the pre-Covid world.'

Six years after Maggi controversy, Marico serves up instant noodles

Six years after Maggi controversy, Marico serves up instant noodles

Rediff.com20 Feb 2021

The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur.

Will IPL 2021 set a new record for Star Sports?

Will IPL 2021 set a new record for Star Sports?

Rediff.com18 Feb 2021

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.

'There is pent-up demand for good films'

'There is pent-up demand for good films'

Rediff.com10 Feb 2021

Increase in occupancy will pave way for Hindi blockbusters to release, say multiplex operators.

FMCG firms start seeing growth in urban India after months of Covid grief

FMCG firms start seeing growth in urban India after months of Covid grief

Rediff.com8 Feb 2021

60-65 per cent of the FMCG industry's overall sales come from urban areas; 35-40 per cent from rural areas.

Cricket hits a six after India's Aussie triumph

Cricket hits a six after India's Aussie triumph

Rediff.com31 Jan 2021

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'

Food chains, multiplexes plan expansion as consumer confidence picks up

Food chains, multiplexes plan expansion as consumer confidence picks up

Rediff.com25 Jan 2021

Organised players have been the biggest beneficiaries after the lockdowns were lifted. Given real estate is not as expensive now, players want to take advantage of the trend.

War brews between HUL, Sebamed over soap ads

War brews between HUL, Sebamed over soap ads

Rediff.com18 Jan 2021

Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Rediff.com16 Jan 2021

The venture, they said, would focus on technology and media opportunities in emerging markets. Industry sources said the focus would be on digital media, with India being the big driver.

 Will Mondelez's Christmas cookie work?

Will Mondelez's Christmas cookie work?

Rediff.com23 Dec 2020

The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.

Want a career in AVGC?

Want a career in AVGC?

Rediff.com18 Dec 2020

The government will set up a centre of excellence for visual effects and gaming with help from the Indian Institute of Technology-Bombay.

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Rediff.com13 Dec 2020

Kataria, 49, an IIT-XLRI alumnus, was quick to implement a number of initiatives during the Covid-19 crisis including launching D2C initiatives such as mobile stores, WhatsApp messaging, video calling and home deliveries. Kataria was also swift to recognise that stay-at-home consumers were keen to buy informal rather than formal footwear, launching new collections quickly to take advantage of this trend, says Viveat Susan Pinto.

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