Viveat Susan Pinto

All stories by Viveat Susan Pinto

'Taming the virus is like fighting a war; all have to pitch in'

'Taming the virus is like fighting a war; all have to pitch in'

Rediff.com3 days ago

'I remain optimistic that 2021 will be better than 2020 because we have visibility of vaccinations this year.'

Home appliance cos seek place on essential items' list

Home appliance cos seek place on essential items' list

Rediff.com3 May 2021

Some companies argue that the culture of staying, working and learning at home will persist for a while, altering lifestyle habits of consumers.

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

Rediff.com22 Apr 2021

Maharashtra, which contributes between 12 and 15 per cent of appliances sales, announced lockdown-like curbs, meaning there will be no business for the second half of the month as well from the state.

'Covid or not, show must go on'

'Covid or not, show must go on'

Rediff.com19 Apr 2021

'Post-Covid world will be different from the pre-Covid world.'

Six years after Maggi controversy, Marico serves up instant noodles

Six years after Maggi controversy, Marico serves up instant noodles

Rediff.com20 Feb 2021

The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur.

Will IPL 2021 set a new record for Star Sports?

Will IPL 2021 set a new record for Star Sports?

Rediff.com18 Feb 2021

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.

'There is pent-up demand for good films'

'There is pent-up demand for good films'

Rediff.com10 Feb 2021

Increase in occupancy will pave way for Hindi blockbusters to release, say multiplex operators.

FMCG firms start seeing growth in urban India after months of Covid grief

FMCG firms start seeing growth in urban India after months of Covid grief

Rediff.com8 Feb 2021

60-65 per cent of the FMCG industry's overall sales come from urban areas; 35-40 per cent from rural areas.

Cricket hits a six after India's Aussie triumph

Cricket hits a six after India's Aussie triumph

Rediff.com31 Jan 2021

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'

Food chains, multiplexes plan expansion as consumer confidence picks up

Food chains, multiplexes plan expansion as consumer confidence picks up

Rediff.com25 Jan 2021

Organised players have been the biggest beneficiaries after the lockdowns were lifted. Given real estate is not as expensive now, players want to take advantage of the trend.

War brews between HUL, Sebamed over soap ads

War brews between HUL, Sebamed over soap ads

Rediff.com18 Jan 2021

Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Rediff.com16 Jan 2021

The venture, they said, would focus on technology and media opportunities in emerging markets. Industry sources said the focus would be on digital media, with India being the big driver.

 Will Mondelez's Christmas cookie work?

Will Mondelez's Christmas cookie work?

Rediff.com23 Dec 2020

The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.

Want a career in AVGC?

Want a career in AVGC?

Rediff.com18 Dec 2020

The government will set up a centre of excellence for visual effects and gaming with help from the Indian Institute of Technology-Bombay.

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Rediff.com13 Dec 2020

Kataria, 49, an IIT-XLRI alumnus, was quick to implement a number of initiatives during the Covid-19 crisis including launching D2C initiatives such as mobile stores, WhatsApp messaging, video calling and home deliveries. Kataria was also swift to recognise that stay-at-home consumers were keen to buy informal rather than formal footwear, launching new collections quickly to take advantage of this trend, says Viveat Susan Pinto.

FMCG market spurts in north India; declines in west

FMCG market spurts in north India; declines in west

Rediff.com7 Dec 2020

Experts point to the higher contribution of rural from the north for the growth reported by the region, a point endorsed by companies who've been pushing their presence aggressively there.

Ikea to open 2nd India store in Navi Mumbai on Dec 18

Ikea to open 2nd India store in Navi Mumbai on Dec 18

Rediff.com5 Dec 2020

Next in line will be mega stores in cities such as Gurgaon and Bengaluru, though timelines for launch have not been specified yet. The company will also launch two more city-centre or smaller stores in 2021 in Mumbai to reach a wider audience.

Will these movies bring audiences back?

Will these movies bring audiences back?

Rediff.com25 Nov 2020

'The blockbusters are unlikely to be launched in 2020.' 'They will move into the 2021 cycle when confidence level among people will be higher.'

What if Kishore Biyani wins the battle against Amazon?

What if Kishore Biyani wins the battle against Amazon?

Rediff.com20 Nov 2020

Experts say Biyani will now become a contract manufacturer of fashion and FMCG products, with the Reliance group being one of his customers.

Reliance Retail raises Rs 47,265 cr for 10% stake sale

Reliance Retail raises Rs 47,265 cr for 10% stake sale

Rediff.com20 Nov 2020

Since September, Reliance Retail has raised money from Silver Lake, KKR, Mubadala, Abu Dhabi Investment Authority , GIC, TPG, General Atlantic and Saudi Arabia's Public Investment Fund in a divestment programme that mirrored sister Jio Platforms a few months earlier.

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