Designer Stella McCartney found an interesting way to launch her sustainable luxury fashion collection.
Stella staged a protest outside Milan's Duomo di Milano cathedral to spread the message that animals are our equals.
To showcase her vision of a cruelty-free society, she got models to pose as animals while being dressed in looks from her Autumn 2021 collection.
IMAGE: Leading the pack is Stella McCartney, dressed in white from head-to-toe.
To the left is a model dressed in a seasonal, sensual forest-friendly viscose floral jumsuit from the Autumn 2021 collection.
Photograph: Davide Aichino/Getty Images
IMAGE: This cute bunny seems to be making quite a fashion statement in a colour-blocked dress.
IMAGE: The Autumn 2021 collection featured monochromatic, minimalist pieces incorporating Stella's sportswear vision.
IMAGE: According to Stella, the collection uses cruelty-free materials that are kinder to animals and Mother Earth.
IMAGE: Cheers to Stella's models! The designer has never used leather, fur or animal skin in any of her products.
IMAGE: Much like the collection, the launch was energetic and highlighted Stella's humour.