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Pritika Swarup Makes Waves in New York

By Rediff Get Ahead
Last updated on: February 17, 2022 17:53 IST
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International model. Beauty entrepreneur. Investment analyst. Columbia University alumnus. Say hello to Pritika Swarup.

Among the fashion industry's rising stars, she is well-known for her philanthropic work as a Smile Ambassador for the international non-profit Operation Smile.

Her skincare brand Prakti Beauty launched in September and made its presence felt in Indian markets recently -- she launched it on the Global Store on Nykaa.

Touted as one of IMG's busiest models, she is a beauty with brains -- Pritika studied financial economics and psychology in her last semester at Columbia.

Scouted at 17, she moved to New York and juggled studies and modelling, before travelling the world and craving a niche for herself in the fashion industry.

An advocate of diversity in the modelling space, she hopes to inspire a movement of fearlessness.

Please click on the images for a better look at Pritika.

IMAGE: Pritika at the Bevza fashion show during New York Fashion Week.
Photograph: Roy Rochlin/Getty Images


IMAGE: Dressed in white, she cut a classy picture.
Her advice to people wanting to succeed in the fashion industry is 'Be comfortable with yourself, take the positive and negative energy of every experience, be kind.'
Photograph: Arturo Holmes/Getty Images


IMAGE: Making her presence felt at the Daily Front Row's 20th anniversary party.
Isn't her dress too cool to be true?
Photograph: Jamie McCarthy/Getty Images


IMAGE: At 26, Pritika has used her time to pursue all her goals including education, philanthropy, entrepreneurship and modelling.
She strives to be a good example, especially for women.
Photograph: Jamie McCarthy/Getty Images


IMAGE: Her Indian heritage forms the basis of her beauty brand.
In an interview, Pritika revealed that she grew up with a mother who helped her prepare homemade masks and taught her about natural skincare.'
Photograph: Jamie McCarthy/Getty Images


IMAGE: With her skincare brand, Pritika hopes to marry Ayurvedic practices and Indian beauty rituals with Western innovations.
Photograph: Bryan Bedder/Getty Images


IMAGE: Pritika dressed in red at the Alice + Olivia by Stacey Bendet Fall 2022 Presentation in New York City.
Photograph: Michael Stewart/Getty Images

 Photographs curated by Hitesh Harisinghani/



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