Every year, BrandZ and Millward Brown Optimor calculate and rank brands based on their global value.
Let's take a look at 20 most valuable brands in the world.
Source: Business Insider
...
Apple
Brand value: $185 billion
Per cent change versus 2012: One per cent
Global rank in brand value: 1
Apple, a California-based company, is primarily known for its personal computers, mobile phones, iPods and tablets.
...
Brand value: $113.7 billion
Per cent change versus 2012: Five per cent
Global rank in brand value: 2
Apple, a California-based company, is famous for its search engine, cloud computing and software.
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IBM
Brand value: $112.5 billion
Per cent change versus 2012: Minus three per cent
Global rank in brand value: 3
IBM, a New York-based company, manufactures computer hardware and software and provides infrastructure and hosting services.
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McDonald's
Brand value: $90.3 billion
Per cent change versus 2012: Minus five per cent
Global rank in brand value: 4
McDonald's, a California-based company, is a fast-food giant that operates in 119 countries.
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Coca-Cola
Brand value: $78.4 billion
Per cent change versus 2012: Six per cent
Global rank in brand value: 5
Coca-Cola, an Atlanta-based company, sells soft drinks in every country in the world except North Korea and Cuba.
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AT&T
Brand value: $75.5 billion
Per cent change versus 2012: 10 per cent
Global rank in brand value: 6
AT&T, a Dallas-based company, provides mobile-phone services, landline phone services and broadband TV services.
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Microsoft
Brand value: $69.8 billion
Per cent change versus 2012: Minus nine per cent
Global rank in brand value: 7
Microsoft, a Redmond-based company, is the world's largest software maker.
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Marlboro
Brand value: $69.4 billion
Per cent change versus 2012: Minus six per cent
Global rank in brand value: 8
Marlboro, manufactured by Philip Morris USA in America and Philip Morris International outside of the US, is the largest cigarette brand in the world.
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Visa
Brand value: $56 billion
Per cent change versus 2012: 46 per cent
Global rank in brand value: 9
Visa, a Foster City-based company, deals with credit and debit cards around the world.
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China Mobile
Brand value: $55.4 billion
Per cent change versus 2012: 18 per cent
Global rank in brand value: 10
China Mobile, which operates in China, Hong Kong and Pakistan, has the largest mobile-phone subscriber base in the world.
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General Electric
Brand value: $55.3 billion
Per cent change versus 2012: 21 per cent
Global rank in brand value: 11
General Electric, a New York-based company, operates in many sectors, including energy, technology infrastructure, capital finance and consumer & industrial.
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Verizon
Brand value: $53 billion
Per cent change versus 2012: Eight per cent
Global rank in brand value: 12
Verizon, a New York-based company, offers fixed-line telephony, fixed-line TV and wireless services.
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Wells Fargo
Brand value: $47.7 billion
Per cent change versus 2012: 20 per cent
Global rank in brand value: 13
Wells Fargo, a San Francisco-based company, offers banking and financial services around the world.
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Amazon
Brand value: $45.7 billion
Per cent change versus 2012: 34 per cent
Global rank in brand value: 14
Amazon, a Seattle-based company, is the largest online retailer in the world.
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UPS
Brand value: $42.7 billion
Per cent change versus 2012: 15 per cent
Global rank in brand value: 15
UPS, a Sandy Springs-based company, deliveres packages in nearly 220 countries and territories around the world.
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Industrial and Commercial Bank of China
Brand value: $41.1 billion
Per cent change versus 2012: Minus one per cent
Global rank in brand value: 16
Industrial and Commercial Bank of China, a Beijing-based company, has more than 18,000 outlets, including 106 branches outside China.
...
Vodafone
Brand value: $39.7 billion
Per cent change versus 2012: Minus eight per cent
Global rank in brand value: 17
Vodafone, a London-based telecom company, directly operates in 30 nations and has partnership in more than 40 countries.
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Walmart
Brand value: $36.2 billion
Per cent change versus 2012: Five per cent
Global rank in brand value: 18
Walmart, an Arkansas-based retail company, has 8,500 stores in 15 countries.
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SAP
Brand value: $34.36 billion
Per cent change versus 2012: 34 per cent
Global rank in brand value: 19
SAP, a Germany-based software company, has more than 61,000 employees around the world.
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MasterCard
Brand value: $27.8 billion
Per cent change versus 2012: 34 per cent
Global rank in brand value: 20
MasterCard, a New York-based financial services, deals in credit and debit cards around the world.
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