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How cigarette brands are misleading smokers

Branding on cigarette packets is being done in such a manner that they mislead smokers into believing some products to be less harmful than others, according to a study. Researchers at the......

How ITC, Godfrey Phillips plan to expand market share

ITC has introduced differentiated cigarettes like Gold Flake Indie Mint, Gold Flake Neo and Classic Rich & Smooth in the premium end. Godfrey, too, introduced flavoured variants like Four Square......

Lalit Modi in the midst of a Rs 10,000-cr family feud

The Modis, once among the eight largest groups in the country in terms of assets in 1990, have been used to many a bitter battle which has led to numerous splits. The next round has just begun.......

Smokers, no need to kick the butt yet

Phillip Morris says its research shows that the product while giving the same delivery of nicotine to smokers, does not produce the toxic and carcinogenic effects of cigarette smoking known as......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

World's 10 most valuable brands

Apple is again the most valuable brand in the world, winning back the top spot from Google, according to the latest Brandz ranking from Millward Brown. Take a look at the world’s most......

The pressure of being a Bollywood star

By talking about her struggle with depression, Deepika Padukone has exposed the stress-filled lives of filmstars. While most heroines of her time were accompanied on shoots by fiercely protective......

Former F1 champ and protagonist of 'Rush', Lauda dead at 71

Lauda won two world championships in 1975 and 1977 with Ferrari and a third in 1984 with McLaren. His rivalry with British driver James Hunt, the 1976 champion for McLaren, was intense and......

Formula One under pressure end alcohol sponsorship

Fernando Alonso of Spain and McLaren Honda sports an alcohol company sponsorship. Photograph: Mark Thompson/Getty Images Formula One was accused of sending out a mixed message on alcohol at the......

Ferrari remove symbol representing cigarette brand

Ferrari removed a controversial bar code livery from their Formula One cars on Thursday after suggestions that it represented subliminal advertising for cigarette sponsor Marlboro. "Together with......

Renault say cost cuts will keep team in F1

Formula One's cost-cutting measures should secure Renault's future in the sport despite the departure of title sponsor ING, team boss Flavio Briatore said on Monday. Dutch-based banking and......

'Michael should just keep racing'

It was a Ferrari fan's dream. Not just did the scarlet cars effortlessly dominate the German Grand Prix, but Fernando Alonso could only make it to 5th place, making the Championship race......

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