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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

The mistakes companies make...

How Bajaj, Colgate, Raymonds, Zee lost out..Strategic errors have hurt many companies, says adguru Sandeep Goyal. IMAGE: A Bajaj Chetak advertisement. Photograph: Kind courtesy Bajaj Hamara......

Why Bajaj continues to be super

The Bajaj Super could not be called a pretty scooter, but it was sturdy and reliable, remembers Veenu Sandhu. *IMAGE: A Bajaj scooter advertisement. Photograph: Kind courtesy Bajajauto.com ......

Would you pay to see Sachin, 46, bat today?

'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal. IMAGE: The 2003 Cricket World Cup: India vs Sri Lanka. The Wanderers stadium, Johannesburg, March 10, 2003.......

Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily? In a media interaction at the launch of the recent......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

Pink interview: 'Calling a film 'women-oriented' is an abuse'

'Just imagine, in 2015-16, we're shamelessly talking about women empowerment! What is more shameful than this?' 'I decided to make a film where a woman's character would be strong and see where it......

'I want Rocky Handsome to hit numbers I haven't seen before'

'I compare Rocky Handsome to Bajrangi Bhaijaan. Bajrangi (trailer) did not tell you much but when you came out of the theatre, you said it was a beautiful film and felt that......

Readers' Pick: 20 Things We LOVE About Andaz Apna Apna

Here's what YOU love about the cult comedy Andaz Apna Apna. Who says Andaz Andaz Apna isn’t a success? A movie as overwhelmingly loved as this underscores the power of cult over commerce. The......

What do you LOVE about Andaz Apna Apna? Tell us!

Gogoji's ghagra, Happy Birthday, Rabbit, Vasco-Da-Gama’s gun, Haila Juhi Chawla, Ramanand Sagar’s Ram-Bharat reunion episode, Kalimirch Ke Ladoo, Sherbet-E-Jannat, Tilloo’s danda......

'I don't want to over-feed people with lots of my songs'

Ayushmann Khurrana is one busy man. He is acting in Yash Raj’s untitled film with Sonam Kapoor and Rishi Kapoor, Shoojit Sircar’s tentatively title Hamara Bajaj and a biopic on......

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Hamara Bajaj

News for Hamara Bajaj

Hamara Bajaj Kindled Pride in Being Indian

The mistakes companies make...

Why Bajaj continues to be super

Would you pay to see Sachin, 46, bat today?

Why the iconic 'Hamara Bajaj' tagline was junked

Alyque, Advertising Man of the Century

Pink interview: 'Calling a film 'women-oriented' is an abuse'

'I want Rocky Handsome to hit numbers I haven't seen before'

Readers' Pick: 20 Things We LOVE About Andaz Apna Apna

What do you LOVE about Andaz Apna Apna? Tell us!

'I don't want to over-feed people with lots of my songs'

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