Comscore

Rediff.com » News » Comscore

News for Comscore

News
Business
Movies
Sports

Revealed: The growing priorities of a young India

Young India is patriotic but being "stylish" is a growing priority, too. "Chocolate" remains the first craving of Indians and "MTV" Youngistan's most loved space. And the stock market is growing in......

How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

Why India's Internet Growth Has Stalled

In the quarter ending June 2022, the growth of Internet subscribers was less than one per cent of all of 2021. IMAGE: Smartphone adoption at the middle and lower end has stalled and therefore the......

Sports, New OTT Game In Town

Why will JioCinema live-stream the FIFA World Cup 2022 games for free? By March 2022, the total OTT market was at Rs 17,000 crore (Rs 170 billion) in revenues (pay plus advertising) and 122......

Netflix-ication of print media in India?

Monetising online readership, a deeper focus on content and getting revenue from the reader are ways to make the business future-proof, observes Vanita Kohli-Khandekar. Illustration: Dominic......

Zee5 drives broadcaster's digital dreams

Zee5 is now the fifth largest streaming app after YouTube, Hotstar, MX Player and Voot, and there is talk of hiving off Zee5 to drive valuation, says Vanita Kohli-Khandekar. Within a year of......

If Ambani Buys Disney Star...

Assume Voot, JioCinema and Disney+ Hotstar are merged into one entertainment app, and you have a streaming service with more than 233 million unique visitors.That is a reach just under half of......

How Amazon Prime Video is pushing the envelope

From convincing film-makers to do shows for online, to having a slate with some of the best films and shows, Amazon Prime Video has come a long way since it came to India four years ago.Vanita......

Love your music? Read this about Spotify

About 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand, reports Vanita Kohli-Khandekar.......

Netflix has spent 3,000 crores on India programs

Since its entry in 2016, Netflix has announced over 60 titles to be sourced from India.Vanita Kohli-Khandekar reports. IMAGE: Neena Gupta and her daughter Masaba in Masaba Masaba. Masaba Masaba is......

How long will OTTs survive?

The argument that the pandemic has given a boost to streaming video is fallacious.Only three OTTs saw a rise in viewership; the others fell.Vanita Kohli-Khandekar reports. IMAGE: Patralekhaa in......

Did IPL 2023 Make Money For Jio/Disney?

'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.''It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2......

Rediff News