For the first time in India, EKL will launch branded built-in kitchen appliances category Hobs & Hoods.
"We are in the process of finalising a brand name for this product range and we are confident of its success," said Aja Kapila, vice president, sales and marketing, EKL.
"The demand for modular kitchens is increasing by the day, especially in bigger cities. Though the market is niche, there is a definite demand in this category," said Kapila.
This product range will be priced between Rs 25,000 to Rs 40,000. Besides this EKL will introduce new models in other four categories as well. These include 8 new models in refrigerators, 9 new models in microwaves, 8 new models in ACs and 3 new models in washing machines.
"With a series of new launches in the offing in washing machines, kitchen products, floor cleaner, air conditioners and microwave category, we expect around 25-30 per cent growth in revenue this year," said Kapila.
EKL also plans to strengthen its dealer presence. It is currently serviced by 4000 dealer networks. The company is setting up exclusive showrooms called 'Electrolux Homes' across the country.
It has plans of setting up some 50 Electrolux Homes by the end of 2005 in the country.
Electrolux offers refrigerators within a wide price range of Rs 6,990 - Rs 100,000; washing machines between Rs 7590 to Rs 43,990; ACs in the price range of Rs 16,900 to Rs 1,29,900 and microwave ovens from Rs 3990 to Rs 18,990.
