Top Ramen tested positive for lead in samples taken from Daman.
The road ahead is not expected to be easy for one of India's best-loved brands.
ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
Other noodle, pasta brands in scanner after Maggi.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
'Maggi is linked to the lives of many people; not just the organisation.'
Food processing industry players are worried that this could have an impact on their overall investment plans.
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
ITC's noodle brand has been caught in the Maggi crossfire.
The popular DU kiosk is losing approximately Rs 2,000 per day, even though they still serve instant noodles
'Maggi noodles belong to the consumers.'
Nestle's Maggi 'shock therapy' worked. Nestle probably required such shock treatment as the June 2015 ban on Maggi noodles to jerk it out of its ennui, suggests Suresh Narayanan, now chairman and managing director of Nestle's India business.
While the two high-profile exits in pharmaceutical and telecom have raised concerns over regulatory hassles in the country, Japanese investors are still keen to tap into India's consumer growth story and many more merger and acquisition deals are in the offing in this space.
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