So is the Hindu Rashtra here?

This theory of 'Hindus vs the rest' sees the two communities as two separate blocs.Isn't that the two-nation theory?What of the deep bonds that the communities have on the ground? asks Jyoti......

Corporate ads dominate print media

Corporate and Brand Image advertising dominated the print media between January and March 2004. It was the largest advertiser in both newspapers and magazines. The other common advertisers between......

Media houses eye global rating agencies

Unhappy with the current television audience measurement system in the country, the joint industry body is contemplating global bids for audience measurement agencies. This follows the industry's......

Polls, a Rs 175 cr windfall for media

The 2004 general elections were a bonanza for the Indian media with poll-related advertisements fetching them Rs 175 crore (Rs 1.75 billion) in a matter of four weeks.According to an analysis by......

Changing trends of TV viewership

TAM Media Research has dominated the Indian television viewership monitoring market for the last 10 years. The government is now inclined to bring more players into the fray and to play an active......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

IPL-5 viewership sees drop in opening week

The opening matches in the fifth edition of the Indian Premier League has recorded a dip in viewership and television ratings as compared those of last year. Television Viewer Ratings (TVR) were......