In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna
This deal will make Music Broadcast, which currently operates 39 channels, the largest private FM Channel operator.
Anil Ambani-led Reliance Broadcast Network Ltd (RBNL) today announced its foray into the regional television space with the launch of its Hindi entertainment channel - Big Magic. The channel, which will be targeted at the core Hindi heartland, will be launched on April 4.
BIG RTL, the joint venture between Reliance Broadcast Network Ltd and European entertainment network RTL Group, is planning to launch its first channel, BIG-RTL Thrill, on November 5.