Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.
Why millennials are choosing silver over gold this Valentine's Day.
Dhanteras' buying seemed to have been sparked by the belief that prices would remain firm
Uncertainties like the bankruptcies bill, rising non-performing accounts at banks and political uncertainty are expected to drive gold demand higher in India.
Consumer sentiment seen better than last year's
Diamond prices vary purely on demand and supply. You can make extraordinary returns within six months or it can even take years.
In Zaveri Bazar, gold is being traded at Rs 26,920/10 gm
Many offer personalised ornaments with 3D printed images and engraved names to lure customers in a scenario of high gold prices.
Celebs follow a template for their special day -- an intimate ceremony with few people and a keen eye for a touch of luxury in every aspect.
In the second half of April, the discount on gold came down to $3 an ounce.
At present, it is trading at around $1,004 an ounce in the international market, about $150 cheaper than gold
Demand to remain high with festive season ahead and ongoing price fall
Dealers anticipated a sharp rise in jewellery demand this wedding season, but then came demonetisation.
Gold schemes are offering attractive returns to investors.
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