Makers of spirits, beer, and wine are working to identify new markets of growth as two of the industry's biggest liquor markets, Maharashtra and Telangana, remain embroiled in taxation and payment issues.
Raising toast to 25 successful years, India's largest wine maker Sula Vineyard is eyeing a sustained double-digit growth in revenue over the next five years, buoyed by growth in the premium and elite categories and expansion of its new ranges. It was during Covid that the vineyards shifted focus to its own brands and pivoted towards growing the premium and elite segment of the market.
Staff at India's second largest winemaker are preparing for their 10th annual harvest party in mid-March at a new amphitheatre in the vineyard, which lies in the some of the richest agricultural lands of the western state of Maharashtra.
It's been 16 years since Rajeev Samant launched the first Sula wine by selling 50,000 cases. Today Sula is on track to sell a million cases this year.
Most producers have put off plans to make capital investments in their wineries, and implemented cost-reduction measures to conserve cash.
If we don't want small Indian wineries to disappear, it's worth supporting them by buying and drinking their wines, says Alok Chandra.
An excerpt from Conde Nast India's Make In India magazine.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances