'Indian managers must find ways to bring down the cost of goods and services to include more people in the consumption cycle.'
Gandhi earlier took a dig at Modi saying he wanted to "congratulate" him on winning the "world famous" Philip Kotler Presidential award.
The fledgling online advertising industry is expected to grow four-fold by 2014.
Marketing gurus from the west have built their theories based on the belief that consumers, where ever they are, behave the same.
A business quiz on company logos and mascots.
Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long distance programmes?
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
Whether Rahul likes it or not, he will be judged by what he does to put the party back on its feet, says Colonel R Hariharan (retd).
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