The Indian team's new 2019 World Cup jersey was launched by sporting apparel giants Nike in the presence of former captain Mahendra Singh Dhoni, current skipper Virat Kohli, his Test deputy Ajinkya Rahane and young turk Prithvi Shaw.
Captain Virat Kohli unveiled Team India's new jersey for the 2019 World Cup, saying the 'new team kit is a testament to our style of play'.
Nike is not worried about the economic slowdown. 'Our consumers are not price conscious, they look for quality products and hence price plays a lesser role. As such, the slowdown in the economy is actually an opportunity for retailers as there is a correction in rentals This augurs well for our business and it will be reflected in our increased ad spends,' says Tarun Puri, MD and GM, Nike India.
Nike India on Wednesday announced a three-year partnership with the Mumbai School Sports Association, the only all encompassing school sports association of its kind in the country.
Nike India has found an unusual display space to promote its apparel, footwear and accessories among women. The company has partnered with fitness centres Gold's Gym and Chisel to showcase its products.
Adidas says the BCCI granted Nike only sponsorship and licensing rights and trademarks of the batsman only while playing for the country.
Post a one-minute video of your football skills on www.nikefootball.in and you could be the chosen one to visit the Spanish giants and train there.
The company has zeroed in on eyewear and is mulling golf goods and kidswear in the near future.
Boniface Prabhu would take part in a series of international tournaments with support from sponsors
>Exercising several times a week (for 30 to 60 minutes) may sharpen reasoning and learning skills.
Nike has about 400 stores in India.
The sportswear major has picked the activity to encourage a community around it in colleges.
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