India's largest selling sports utility vehicle is going strong even in its 10th year, but M&M has already set the ball rolling for a complete makeover
TUV300 will take on the likes of Ford EcoSport and Renault Duster that are priced between Rs 7.88 lakh and Rs 13.54 lakh.
Marazzo, The Innova Crysta competitor
E-mobility is only one among the several fronts on which Mahindra is waging a battle of aspirations, to future-proof the $19-billion tractor-to-technology conglomerate, says Nikhil Inamdar.