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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

'A Colossus who changed Indian advertising forever'

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'Urvi Malvania remembers Alyque Padamsee.......

Ad guru and actor Alyque Padamsee passes away at 90

Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

Merry Christmas Review: Ho, Ho, Whoa!

Merry Christmas has a breathtaking climax that will have you sighing like you've never sighed in a Sriram Raghavan movie before, applauds Sukanya Verma. Unfazed by the fan frenzy surrounding......

'An Indian film without songs is meaningless'

Vanraj Bhatia, the creator of unforgettable music, hated the fact that the 'New Wave' directors did not respect Hindi cinema's multi-song format.Jyoti Punwani draws memories from her interviews......

Do you know these HIDDEN MEANINGS in movies?

Looking back on my brief life as a film critic, I can see clearly the key role that subtexts and their uncovering had played in my getting started on this path. It was, over those many casual......

The lady behind Deepika's success

'Deepika always got all the jobs she auditioned for.''There was no stopping her.' Photograph: Kind courtesy Deepika Padukone/Instagram It was a week of celebrating Deepika Padukone's wedding with......

Deepika Padukone: 31 years in 31 pictures!

Happy birthday, Deepika! One of Bollywood's prettiest actresses Deepika Padukone celebrates her birthday on January 5. We've seen Dips in so many avatars, and they've all been so stunning. On her......

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Liril

News for Liril

Hamara Bajaj Kindled Pride in Being Indian

When advertising created celebrities

For McDonald's, making a comeback won't be easy. Here's why

Alyque, Advertising Man of the Century

'A Colossus who changed Indian advertising forever'

Ad guru and actor Alyque Padamsee passes away at 90

Merry Christmas Review: Ho, Ho, Whoa!

'An Indian film without songs is meaningless'

Do you know these HIDDEN MEANINGS in movies?

The lady behind Deepika's success

Deepika Padukone: 31 years in 31 pictures!

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