Gandhi earlier took a dig at Modi saying he wanted to "congratulate" him on winning the "world famous" Philip Kotler Presidential award.
'Indian managers must find ways to bring down the cost of goods and services to include more people in the consumption cycle.'
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
From the free rider who does things at his own place to the Kotler derivative who lives by the rules, meet the specimens you can bump into at IIM-Ahmedabad
The fledgling online advertising industry is expected to grow four-fold by 2014.
Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long distance programmes?
Marketing gurus from the west have built their theories based on the belief that consumers, where ever they are, behave the same.
A business quiz on company logos and mascots.
Is an MBA just about Placements, Package, Profile and Prospects?
Whether Rahul likes it or not, he will be judged by what he does to put the party back on its feet, says Colonel R Hariharan (retd).
Bestselling author James Altucher tells you how to get a braingasm.
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