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Will Rahul take back his resignation?

 Whether Rahul likes it or not, he will be judged by what he does to put the party back on its feet, says Colonel R Hariharan (retd). Is Rahul Gandhi president of the Congress party or not? He......

After Rahul's 'world famous award' jibe, Kotler congratulates PM

 With Congress president Rahul Gandhi mocking the prime minister for being awarded the Philip Kotler award, the marketing guru took to Twitter to congratulate Narendra Modi for the honour and......

UN worried about lack of freedom for Tamils

 Internally Displaced Persons (IDPs), who live in government-run camps in Sri Lanka, lack the basic right of freedom of movement, according to a top United Nations official who visited the country......

Au revoir, brands?

 The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

Marketing guru Philip Kotler returns to India

 Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That’s what Philip Kotler did on Thursday while addressing......

Ads in cyberspace find their mark

 The fledgling online advertising industry is expected to grow four-fold by 2014. Marketing guru Philip Kotler has often cautioned that the average company taps a mere 10 per cent of the internet's......

Building brands Indian-style

 'Love Aaj Kal' was the latest Hindi film release this weekend. It is another love story from the Bollywood stable. However, its promotion is interesting. Instead of using one standard visual across......

The need for culture-sensitive marketing

 In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

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