New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
High-end mid-sized sedans, comfy SUVs and entry-level luxury models steal their show.
Maruti sold 191 units of SX4 sedan in January 2014.
According to industry data, for two months, sale of the Zest (7,359 units) were higher than that of Amaze (6,792 units).
Toyota, M&M and Honda are making tough adjustments to their growth plans as uncertainty over diesel vehicles and fuel emission norms rises
Honda cars has strengthend market share in India in the past five years.
During September, Maruti said it dispatched 1,375 units of the soon-to-be-launched sedan Ciaz.
Buoyed by strong sales, Maruti Suzuki, Hyundai and Honda have scaled up their annual targets, but others are still stuck in low gear
In this industry, a company's strategy needs to be adaptable in order to keep up with the pace of change.
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