The BCCI on Sunday announced an open tender process for allocating the cash-rich Indian Premier League's global broadcasting rights, a move that conforms to the Lodha Committee recommendations on transparency. "We are happy to announce the tender process for IPL Global Media Rights (TV and Digital)," BCCI President Anurag Thakur announced in a press conference in New Delhi.
The e-auction of television and digital rights, a first in cricket, was not concluded but the Indian board (BCCI) received a bid of 44.4 billion Indian rupees ($683 million) for consolidated global rights from an unidentified bidder.
After the second day, BCCI's media rights value has already gone up by 56 percent with the per match value touching nearly Rs 60 crore (Rs 59.16 crore) for 102 international games across three formats.
The move will catapult Disney as the country's largest media and entertainment broadcaster, with over $1.3 billion of additional India revenue.
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