Swiss watchmaker TAG Heuer on Wednesday said it has signed film actress Sushmita Sen as brand ambassadress to prop up sales.
The move also follows on the back of the worldwide slowdown and the company's plans to go slow on establishing new Tag Heuer exclusive boutiques. The company wants to develop high-end luxury accessories for exclusive retailing though the Internet.
TAG Heuer launched Carrera Monaco Grand Prix Limited Edition Chronograph in Mumbai on May 10.
It had initially planned to roll-out TAG Heuer phones in the first half of the current year, which it later revised to December 2008. The company now says it will launch the phones by March 2009. TAG Heuer has also revised the starting price of the phone, which was to debut in India for around Rs 2,20,000.
Luxury watch maker Tag Heuer on Tuesday said it would invest Rs 10 crore (Rs 100 million) to expand its presence in the country.
In a bid to increase its presence in India, LVMH Watch and Jewellery, the Swiss company known for 'TAG Heur' brand, will open four more outlets -- in Bangalore, Chennai, Mumbai and Hyderabad.
In terms of price, Tag Heuer mobile phones will be positioned at the top end of the market and cost about Rs 2,21,000. Switzerland-based Louis Vuitton Moet Hennessy group, which owns the brand, has decided to launch the phones in India at the same time as their global launch.
One of Maria Sharapova's biggest sponsors, Nike Inc., said it was suspending ties while the case is being investigated.
There is a beguiling allure to 'masstige' brands, which trade places up and down the value spectrum. But they aren't always easy or successful.
A group of more than 70 Major League Soccer (MLS) players have formed a new coalition that was unveiled on Friday with the aim of addressing racial inequalities in the U.S.-based league and standing with those who fight racism in the sport. The Black Players Coalition of MLS, which is being headed up by Toronto FC defender Justin Morrow, was announced to coincide with the Juneteenth holiday marking the abolition of slavery in the United States.
The reasons for the growth of the luxury industry are not hard to find. It is still in a nascent stage in India and is growing at a scorching pace as the aspiration for better products is on the rise. The consumer market in India has shown a high growth trajectory and by 2025 is expected to become the world's fifth biggest consumer market as incomes and living standards are bound to grow, according to an Assocham study.
Finnish team mate Kimi Raikkonen, who started on pole for the first time in nine years but lost the lead in the pitstops, made sure of a Ferrari one-two with Hamilton finishing seventh for Mercedes after starting 13th.
Osaka has been an outspoken supporter of the Black Lives Matter movement both in Japan and the United States
TAG Heuer brand ambassador and 2003 Formula One World Championship runner-up Kimi Raikkonen was extensively involved in the design of the Formula One range.
These are some of the most anticipated wearable gadgets of 2015
Red Bull are hoping that engine and chassis upgrades will help them beat Ferrari and Formula One champions Mercedes more often after Max Verstappen's Spanish Grand Prix victory on Sunday.
Lewis Hamilton landed an early psychological blow ahead of Formula One's Abu Dhabi title showdown by lapping faster than Mercedes teammate Nico Rosberg in both Friday practice sessions.
'We really hope that Sharapova will still be allowed to take part in the Olympic Games.'
Former World No 1 Maria Sharapova is expected to face a disciplinary hearing over a drug violation in June.
Amitabh Bachchan, Shweta Tiwari and Sachin Tendulkar, who were at the first, third and fifth place in 2006, respectively, were not among the top five in 2008.
In the day following Russian tennis star Maria Sharapova's admission that she failed a drug test, sponsors Nike, Porsche and Swiss watchmaker Tag Heuer dropped her like a hot potato.
Mexican Sergio Perez qualified second for Force India but will drop five places due to an unscheduled gearbox change after he crashed in final practice on the Baku street circuit.
Shah Rukh Khan has decided to launch a range of watches, this time with actress Priyanka Chopra in tow.
LVMH, which has brands like Christian Dior, Fendi, TAG Heuer and Dom Perignon in its stable, is planning to float a 1 billion private equity fund for emerging markets in Asia, of which 40-50 per cent will be dedicated to India.
The stars dominate rival billboards in New York City.
Moet Hennessy Louis Vuitton known for luxury brands like Fendi, Christian Dior, TAG Heuer and Dom Perignon, has identified India as key to its expansion. The group is in talks with three leading domestic companies for partnerships.
It becomes difficult to decide, which watch fits you best. Are you keeping pace with the fashion of time?
Lewis Hamilton has admitted he wants to see out his career with McLaren.
Maria Sharapova has been suspended as a goodwill ambassador by the United Nations after the former world number one admitted she had tested positive for the banned substance meldonium at this year's Australian Open.
'I even dance in my bathroom in front of the mirror!'
Days after Maria Sharapova announced that she tested positive for meldonium during the Australia Open in January, she is thanking her fans for their support.
Women's Tennis Association Chief Executive Steve Simon has defended the wildcard entry awarded to former world number one Maria Sharapova.
Launching a scathing attack over his fellow drivers for not presenting a united front on the introduction of Halo device, Ferrari's Sebastian Vettel has favoured the launch of head protection device for the 2017 Formula One season saying nothing could 'justify death'.
Williams is arguably the greatest female athlete, but sponsors have often avoided the 21-time Grand Slam singles champion.
Maria Sharapova's reduced suspension for a doping violation is set to provide a healthy boost to her bank balance with corporate sponsors reaffirming their commitment to the Russian player. The 29-year-old can return to the court next April after the Court of Arbitration for Sport reduced her two-year ban by nine months on Tuesday. Sharapova's stunning admission in March that she had tested positive for meldonium at the Australian Open, and her subsequent ban by the International Tennis Federation, saw a number of sponsors distance themselves from her.
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