While companies in India are busy using the platform provided by movies to promote their brands and products, home-grown steel major Tata Steel has sponsored a commercial film to talk about environmental issues. Hello Zindagi, a movie venture supported by Tata Steel and Dhamra Port Company Ltd, which released on March 5, highlights the sensitive issue of the conservation of Olive Ridley turtles in the story.
Trade Analyst Vinod Mirani gives the Box Office verdict.
Save the environment is the latest brand promotion mantra.
Gulzar, best known for penning memorable hits like 'Tujhse Naaraaz Nahi' and 'Tere Bina Zindagi Se' besides directing critically acclaimed films like 'Aandhi' and 'Mausam', was on Saturday chosen for the prestigious Dadasaheb Phalke award, the highest official recognition for film personalities in India.
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