Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......

What's in a name? Bajaj Auto's mega change

In just three months from now, 'Hamara Bajaj' could become 'Hamara Pulsar' or 'Hamara Discover'. And the man presiding over this mega transition will be none other than a Bajaj himself Bajaj Auto......

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Two-wheelers, in which Bajaj's scooters ruled the roost, was a veritable family ride. Image: A still from the film Raanjhanaa.  Can a jingle be copyrighted? When it comes to one of India's......

A peek into Bajaj Auto's illustrious journey

There was a time when one had to wait for months to get a Bajaj two-wheeler. The omnipresent Bajaj scooter and its 'Hamara Bajaj' advertisement struck the right chord with millions of Indians.......

What do you LOVE about Andaz Apna Apna? Tell us!

Gogoji's ghagra, Happy Birthday, Rabbit, Vasco-Da-Gama’s gun, Haila Juhi Chawla, Ramanand Sagar’s Ram-Bharat reunion episode, Kalimirch Ke Ladoo, Sherbet-E-Jannat, Tilloo’s danda......

'I want Rocky Handsome to hit numbers I haven't seen before'

'I compare Rocky Handsome to Bajrangi Bhaijaan. Bajrangi (trailer) did not tell you much but when you came out of the theatre, you said it was a beautiful film and felt that......

Pink interview: 'Calling a film 'women-oriented' is an abuse'

'Just imagine, in 2015-16, we're shamelessly talking about women empowerment! What is more shameful than this?' 'I decided to make a film where a woman's character would be strong and see where it......