The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

India's biggest stars bowling for brand builders

In Hollywood, it would be hard to imagine reigning megastars such as Brad Pitt or George Clooney diluting their celebrity status by endorsing products ranging from antiseptic cream to cheap mobile......

Delhi likely to be next ad capital

Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising......

Lever MD sees 'choice explosion'

From an advertising standpoint, fast moving consumer goods is the only category that is touched the most by consumers. India offers a great opportunity for the classic marketer with its rapidly......