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Cadbury weds Mishti

Last year, Cadbury created a massive, award-winning activation in Kolkata in an effort to get Bengalis to try chocolate.Now the brand is back, making an even bigger attempt to enter Bengali hearts......

Road to 70: Five brands that grew with India and on Indians

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Maggi's trial by fire

The raging storm simply refuses to quell. Even after Nestlé has pulled back its stocks, Brand Maggi finds itself flailing in a maelstrom. Sales have collapsed and stock prices have......

How Amul is quelling the 'non-veg' rumours

This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand. For a few days now, Brand Amul has been......

What makes Big B the Shahenshah of brands

While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......

Will She Be Bollywood's Next Big Star?

There's a new jodi in tinsel town. Yash Raj Films is all set to introduce Ahaan Panday and Aneet Padda in their new film, Saiyaara, an intense love story. It will be directed by Mohit Suri, who's......

'Glad Cadbury stuck to SRK during his bad times'

'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.''You cant put out an ad and then issue an apology.' IMAGE: Shah Rukh Khan in the Cadbury's ad. "I've never been......

Dil Bekaraar review

Dil Bekaraar is watchable, but not quick-witted enough to binge watch, feels Sukanya Verma. Adapted from Anuja Chauhan's novel Those Pricey Thakur Girls, Dil Bekaraar, directed by Habib Faisal, is......

10 things we don't know about Vaani Kapoor

Get to know the Befikre girl better! She made her Bollywood debut in 2013 opposite Sushant Kapoor in Shuddh Desi Romance and then disappeared! When she re-appeared on the Bollywood......

'Acting courses can't teach you how to act'

Who knew jumping around in a shop as a kid could lead to a career in acting? Barkha Singh certainly didn't. Today, with more than 500 ads , four serials (Bhagyalakshmi, Love By Chance, Fanaah and......

Cadbury Girl

News for Cadbury Girl

Cadbury weds Mishti

Road to 70: Five brands that grew with India and on Indians

Maggi's trial by fire

How Amul is quelling the 'non-veg' rumours

What makes Big B the Shahenshah of brands

Will She Be Bollywood's Next Big Star?

'Glad Cadbury stuck to SRK during his bad times'

Dil Bekaraar review

10 things we don't know about Vaani Kapoor

'Acting courses can't teach you how to act'

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